Job Purpose:
Support the development and execution of brand strategies in a B2B environment by analyzing market trends, customer needs, and competitive landscape to strengthen brand positioning, enhance customer engagement, and contribute to business growth objectives
.
Main Duties & Responsibilities:
- Support the development and implementation of brand strategies aligned with business objectives, market opportunities, and customer requirements
- Conduct market research and analyze customer insights, industry trends, competitor activities, and business performance to identify growth opportunities.
- Support the development of B2B customer propositions, value propositions, and marketing communication plans in alignment with target customer segments.
- Collaborate with Sales, Product, Commercial, and other cross-functional teams to ensure effective execution of brand initiatives and customer-focused solutions.
- Assist in planning and executing marketing campaigns, product launches, customer engagement activities, and brand activation initiatives.
- Monitor brand performance indicators, customer feedback, and market changes to recommend improvements and support decision-making.
- Support the preparation of marketing materials, presentations, and business proposals for internal and external stakeholders.
- Maintain strong relationships with internal stakeholders and external partners to ensure consistent brand communication and protection.
- Support the Senior Brand Manager in developing short- and medium-term brand plans and tracking progress against objectives.
Job Requirements:
- Bachelor's degree in Business Administration, Marketing, or equivalent.
- Minimum 3 years of experience in Brand Management, Marketing, Product Marketing, or related roles, preferably within a B2B business environment.
- Strong understanding of market analysis, customer segmentation, and commercial strategy.
- Excellent analytical skills with the ability to translate market data into actionable insights.
- Strong communication, presentation, and stakeholder management skills.
- Ability to collaborate effectively with Sales and cross-functional teams.
- Proficiency in preparing marketing plans, reports, and business presentations.
Core Competencies:
- Strategic Thinking
- Customer & Market Orientation
- Analytical Thinking
- Business Acumen
- Communication & Presentation Skills
- Collaboration & Stakeholder Management
- Execution Excellence
