Assistant Brand Manager

ROLE CONTEXT

Himalaya is a key player within the FMCG personal care segment and has a portfolio of products in Skin Care, Hair Care, Oral Care, Baby Care, operating in over 109 countries globally. Established in 1930, Himalaya promises Happiness through Wellness and is widely regarded as the Herbal Expert in the skincare segment. The Global Headquarter and the Global R&D office of Himalaya are both housed in Dubai, along with the METAP regional hub office. Within this region, Himalaya enjoys Market Leadership position in key categories within GCC markets, including KSA and UAE. Beyond GCC, our critical markets are South Africa, Turkey and Pakistan. We also have strong business presence in the LEVANT region and North Africa markets like Egypt and Morocco.

The current position is for the role of Assistant Brand Manager for the face care category of Himalaya - the largest category for the brand, both in terms of topline and bottomline. Market scope includes GCC, rest of Middle East, North Africa and Pakistan. The incumbent will be report to the Category Marketing Manager and work along with the face care Brand Manager across all brand marketing activities to deliver the topline and managing the category spends for the entire region.

ROLE PURPOSE

As an ABM for Himalaya face care category, the person will be responsible for delivering growth and share gains in the most critical category for the company. The focus will be on optimizing Marketing ROI and developing/ leveraging the NPD pipeline to deliver profitable business growth. The ABM will work closely with the face care brand team in planning and implementing all brand strategies for the category across all key markets.

Role Responsibilities

• Support the category manager in defining the strategic direction for the face care category across focus markets. Data-based decision making to drive profitable category growths
• Offtake Analysis (Nielsen, E-POS data)
• IMS Analysis
• Category P&Ls
• Be the anchor in cross-agency (creative, digital, PR) interactions for effective 360-degree communication development on assigned categories
• Work closely with the category manager on end-to-end rollout of the assigned category NPDs (Consumer Research, Product innovation brief development, Interaction with innovations team, 360 campaign and in market roll-out)
• Market Intelligence and overseeing implementation/ execution of Marketing activations in line with category and brand strategies
• Consumer Research coupled with internal & external data analysis to generate relevant hypothesis and action plans
• Regularly interact with the sales, supply chain, Finance, Regulatory, R&D to ensure delivery of category objectives for existing business and NPDs
• Ensuring artwork development, compliance and delivery for existing products/ NPDs as per regulatory norms
• Independent ownership of marketing campaign deployment in large media markets, beyond GCC - agency handling, comms development (media and in-store), Influencer campaign management
  
  

Skills/Knowledge

• Analysis & Interpretation of Data (highly desired), Excellent MS Excel skills
• Consumer Marketing and Brand Management experience, basic understanding of brand P&Ls
• Working on New Product Launches from Product Brief to Launch
• Sound understanding of sales channels (modern trade, general trade, e-commerce), sales systems and processes
• Basic understanding of trade and shopper marketing principles
• Understanding and Experience in brand communication development - from brief to creative feedback to final asset delivery
• Experience in handling external stakeholders - creative agency, media agency, POSM vendors etc
• Prior experience preferred in usage of AI tools for marketing research and/or content development
  
  

COMPETENCIES FOR THE ROLE

• Customer Focus
• Business Process/System Focus
• Planning and Execution Excellence
• Team Work and Collaboration
• Driving Innovation
  
  

KEY ATTRIBUTES

• Self-Starter. Strong Sense of Ownership
• Team Orientation. Working with multiple functions & agencies to achieve results.
• Good Interpersonal & Communication skills
• Self-Belief & confidence to challenge status quo and voice opinions
  
  

Qualification & Experience

• A post-graduation degree in Business/Marketing from a good institute
• Minimum 3-4 years of Brand Management experience in reputed FMCG companies.
• Exposure to New Product Launches, Media Planning and Market Research
• Experience in Skin Care/ personal care products preferred but not mandatory. Exposure to MENA preferred but not mandatory
• Fluent in English. Arabic is a plus.