Assistant Brand Manager Marketing - Fashion

Hiring: Assistant Brand Manager Fashion / E-Commerce (Dubai)

A fast-growing digital fashion platform in the GCC is looking for a creative, hands-on Assistant Brand Manager to help shape brand positioning, drive campaigns, and elevate the customer experience across all channels.

This is an amazing role for someone who thrives in a start-up style environment and wants to own real brand impact.

What you'll do

Execute brand strategy across the GCC market

Lead digital & offline brand campaigns (social, email, paid, influencers)

Build compelling content with designers, photographers & video teams

Strengthen e-commerce storytelling across product pages, UX and site content

Analyse consumer insights and market trends to refine brand positioning

Drive community engagement through UGC, influencer activity & creative concepts

Partner closely with buying, planning, supply chain and marketing teams

Manage budgets, track performance KPIs & report on brand health

What you bring

5+ years in brand management, marketing or e-commerce (fashion preferred)

Strong understanding of digital trends & e-commerce platforms

A genuinely creative mindset with the ability to execute

Analytical thinker who's comfortable with data-driven decisions

Strong communication and collaboration skills

Passion for fashion and the evolving online retail landscape

Preferred experience

Fashion e-commerce or DTC retail background

Influencer or creator-led campaign experience

Proven track record running brand campaigns with measurable results

Location: Dubai

Full-time | Fast-paced | Creative-led