Develop and implement seasonal strategies to align with brand goals and drive gross margin targets.
Build a detailed assortment and investment plan, including sourcing and supplier negotiations.
Manage Open-to-Buy (OTB) planning and monitor the critical path, range building, and product selection.
Coordinate with Marketing and Visual Merchandising (VM) to develop product focus plans, emphasizing current business while expanding into new categories.
Conduct customer focus groups and market research for insights on product demand and competitive landscape.
Analyze weekly sales by style, category, and unit adjust production to maximize sales.
Oversee the buying calendar and implement seasonal planning, phasing, and competitor analysis.
Develop and influence in-store VM and seasonal look to align with brand positioning.
Provide product training for staff to maintain awareness of trends and ensure consistent customer experience.
Review performance and feedback, offering strategic buying recommendations to enhance the product range.
