Assistant Category Manager (Fruits & Veg)

Who we are:

GMG is a global well-being company retailing, distributing and manufacturing a portfolio of leading international and home-grown brands across sport, everyday goods, health and beauty, properties and logistics sectors. Under the ownership and management of the Baker family for over 45 years, GMG is a valued partner of choice for the world's most successful and respected brands in the well-being sector. Working across the Middle East, North Africa, and Asia, GMG has introduced more than 120 brands across 12 countries. These include notable home-grown brands such as Sun & Sand Sports, Dropkick, Supercare Pharmacy, Farm Fresh, Klassic, and international brands like Nike, Columbia, Converse, Timberland, Vans, Mama Sita's, and McCain.

Job Summary:

Manage and optimize the Fresh Fruits & Vegetables category by tailoring assortments, planograms, and promotions to store formats and customer needs. Drive performance through data analysis, identify new trends and products, and collaborate cross-functionally to ensure strong execution and growth.

Job Responsibilities:

• Define the F&V assortment by store cluster, customer profile and store format.
• Develop planograms, space allocation and visual merchandising standards.
• Build and manage the promotional and leaflet calendar.
• Identify new products, seasonal opportunities, emerging trends, and value-added ranges.
• Review sales, margin, waste, availability and SKU productivity to improve category performance.
• Work closely with Buying, Operations, Marketing, Supply Chain and store teams to ensure strong execution.
• Conduct regular competitor and market reviews.
• Support the development of prepacked, ready-to-eat and private-label F&V ranges.