Job Purpose:
This role is responsible for growing revenue to targets, managing multiple brands and aggregators. Minimize the non-commission spend on the aggregator (i.e. marketing, compensations, credits etc.).Maximize the aggregator platform efficiency to capture and process the orders.
Responsibilities:
Strategic Accountabilities:
- Define the growth strategy for each brand and aggregator, under your responsibility.
- Build the relationship with the aggregator, supporting senior management during negotiations & contract renewals
- Act as the in-house expert on aggregator landscape, dynamics and potential disruptions, for responsible markets.
Operational Accountabilities:
Aggregator Operations responsibilities
- Lead aggregator operations management with internal operation stakeholders.
- Streamline ways of working with aggregators including IT projects.
- Be custodian of Marketing spends on aggregators and drive it for best ROI for business.
Project management responsibilities
- Provide/institutionalize disciplined visibility into the state of the business under your responsibility (i.e. design and send out reporting matrices, scorecards, reports etc.)
- Ensure completion of projects & initiatives to meet KPIs; be relentless and disciplined in engaging stakeholders in technology, finance, revenue management, aggregators and others, to deliver KPIs
- Report & articulate status/progress of respective projects/tasks/responsibilities – in formal/informal settings
Commercial responsibilities
- Forecast annual sales and transaction targets with monthly/weekly/daily breakdowns
- Create monthly/weekly marketing plans to achieve forecasts, with careful consideration of brand/channel cannibalization
- Minimize the marketing spend on aggregators and maximize conversions/RoI
- Minimize other expenses on aggregators (e.g. credits paid, commission ramp-up due to breach of thresholds)
- Identify other key drivers of revenue & profitability (transactions, average check, sales mix, order frequency) and ensure these are addressed in the comprehensive growth plan for respective aggregator
- Liaise with Brand, FPA and franchisor teams to ensure buy-in/approvals/DoA for all forecasts & growth plans
Guest experience responsibilities
- Define targets of key guest experience metrics on aggregators (e.g. store ratings) and closely track them
- Create intervention projects required to address any guest experience deviations and liaise with Brand/HD/CC ops team
Other support responsibilities
- Define the aggregator roll-out playbook, when launching new aggregators – address all the aspects of the deployment that can impact the commercials or guest experience
- Support the Brand/HD/CC ops team on aggregator channel initiatives, if required
Qualifications:
- Bachelors in Marketing
- Any additional training in analytics and/or excel modelling
Experience:
- 8-10 years experience in an e-commerce/agency/multi-retail company, in a revenue/growth driving role
Knowledge:
- A proven track record of new build and major alteration works
Skills:
- Excellent communication and negotiation skills
- Ability to work with people of various disciplines at all levels within an organization
