Assistant Marketing Manager

Job Purpose

We are looking for an experienced Assistant Marketing Manager with a strong hospitality background to develop and execute marketing strategies that enhance brand visibility, drive revenue, increase customer engagement, and support the overall business objectives of the hospitality portfolio.

The ideal candidate should have strong knowledge of hospitality marketing, digital marketing, brand management, social media, promotions, events, and customer acquisition.

Key Responsibilities

• Develop and implement comprehensive marketing strategies for hotels, restaurants, resorts, and other hospitality businesses.
• Manage the overall marketing calendar, campaigns, promotions, and brand initiatives.
• Develop strategies to increase occupancy, footfall, bookings, F&B revenue, and overall customer engagement.
• Lead digital marketing activities, including social media, email marketing, online advertising, SEO, and content marketing.
• Manage and strengthen the company's presence across social media platforms and hospitality-related digital channels.
• Coordinate with hotel/resort operations, F&B, sales, and commercial teams to ensure marketing activities support business objectives.
• Develop promotional campaigns for seasonal offers, packages, events, dining promotions, staycation packages, and special occasions.
• Oversee the development of marketing materials, including brochures, menus, advertisements, digital content, presentations, and promotional collateral.
• Coordinate with creative agencies, photographers, videographers, media agencies, influencers, and other external marketing partners.
• Monitor market trends, competitor activities, customer preferences, and hospitality industry developments.
• Develop and manage marketing budgets, ensuring effective allocation of resources and measurable ROI.
• Track campaign performance through KPIs, analytics, customer engagement, lead generation, bookings, and revenue contribution.
• Support PR activities, media relations, influencer partnerships, and brand awareness initiatives.
• Plan and execute hospitality events, launches, activations, and promotional activities.
• Maintain consistent brand standards across all marketing and communication channels.
• Prepare regular marketing performance reports and recommendations for senior management.

Required Qualifications & Experience

• Bachelor's degree in Marketing, Business Administration, Hospitality Management, or a related field.
• Minimum 6–8 years of marketing experience, preferably within the hospitality, hotel, resort, F&B, or leisure industry.
• Strong understanding of hospitality marketing and customer acquisition strategies.
• Proven experience managing digital marketing and social media campaigns.
• Experience working with agencies, creative teams, influencers, and media partners.
• Strong commercial awareness with the ability to link marketing activities to revenue and business performance.
• Excellent communication, presentation, and interpersonal skills.
• Strong analytical and project management abilities.
• Ability to manage multiple properties, brands, campaigns, and priorities simultaneously.

Key Competencies

• Hospitality Marketing Strategy
• Digital & Social Media Marketing
• Brand Management
• Campaign & Promotion Management
• Content & Creative Management
• Market Research & Competitor Analysis
• Events & Activations
• Budget Management
• Customer Acquisition
• Revenue-Focused Marketing
• Team & Agency Management
• Data Analysis & Reporting