Assistant Marketing Manager
Genesis- Posted 23 hours ago
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Job Description
Drive the Future of Luxury Mobility
Join Genesis Middle East & Africa (GMEA), the regional hub of Hyundai Motor Group's luxury brand, and be part of our exciting growth journey.
We are seeking a passionate Assistant Marketing Manager to drive performance, support our distributors, and accelerate Genesis success across the MEA region!
** Apply only via LinkedIn / GMEA Career site — email applications will not be reviewed. **
Main Goals and Objectives
- Led regional campaigns, events, sponsorships, and marketing initiatives to strengthen brand presence and market impact.
- Support distributors and stakeholders with marketing alignment, brand compliance, PR activities, and budget optimization for successful projects.
Roles & Responsibilities
- Implementation of Overarching Marketing Strategy
- Lead the execution of the approved regional marketing strategy across all markets, ensuring alignment with global brand direction and local market priorities.
- Translate strategic objectives into clear annual and quarterly marketing plans with measurable KPIs.
- Monitor performance and proactively recommend optimizations to ensure strategic and commercial targets are met.
- Marketing Calendar & Budget Management & Execution
- Own the end‑to‑end regional marketing calendar, ensuring timely planning, prioritization, and flawless execution of all initiatives.
- Manage the regional marketing budget, including co-funding allocation, project allocation, tracking, and optimization.
- New Market Launch
- Lead the planning and execution for new market entries, including launch strategy, timelines, and channel mix.
- Coordinate cross‑functionally with HQ, Sales, Product, Service, and distributors to deliver cohesive and impactful launches.
- Define launch KPIs and ensure post‑launch performance tracking and optimization.
- Digital Enhancement & Website Management
- Drive enhancement of digital ecosystems, including Web 3.0, regional websites, CRM touchpoints, and digital performance platforms.
- Own website content, UX, and ongoing optimization to support lead generation, brand storytelling, and product discovery.
- Partner with global and regional teams to ensure digital consistency, best‑practice adoption, and local relevance.
- Strategic Sponsorships
- Identify, evaluate, and recommend strategic sponsorship opportunities aligned with brand positioning and commercial objectives.
- Lead planning, execution, and activation of sponsorships to maximize brand visibility, engagement, and ROI.
- Monitor performance and ensure sponsorship delivers measurable brand and business impact.
- Distributor Marketing Support
- Act as the primary marketing partner to distributors, providing strategic guidance, tools, and governance.
- Ensure distributor activities align with regional strategy, brand standards, and campaign priorities.
- Drive capability building, best‑practice sharing, and performance accountability across distributor networks.
- Work cross-functionally with internal/external stakeholders across various departments to support business operations, drive initiatives, and achieve organizational goals.
- Ensure clear role ownership, effective goal setting, and performance management across the team.
Job Qualification
- Minimum 3 years of related job experience
- Years of experience from Automotive industry and Digital marketing strongly preferred (preferably within OEM)
- Fluent English and Arabic (written and spoken) is required
- Fluent French is a plus
- Attested bachelor's degree required
- Advanced degree in a related field preferred
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