Assistant Marketing Manager

Kings Education is looking for an Assistant / Deputy Marketing Manager. The main objective of this role is to translate the overall brand and enrolment strategy into sharp, well-executed campaigns. This is a hands-on, ideas-led role for someone who can conceive a campaign from a blank page, brief and hold agencies to a high creative bar, and own the digital and website performance engine that supports admissions and brand growth across our campuses.

Candidate profile

Qualifications

• Holds a bachelor's or master's degree in marketing
• Skills & Experience
• 8–12 years of marketing experience, with a strong and demonstrable digital core.
• Proven track record devising digital strategy and running paid campaigns (Meta Ads, Google Ads) with budget ownership and ROI monitoring.
• Strong creative and conceptual ability to ideate campaigns independently, not only execute briefs.
• Working knowledge of SEO (technical and content) and tools such as Google Search Console, SEMrush or Ahrefs.
• Comfortable with analytics platforms (GA4, Meta Business Suite) and translating data into decisions.
• Experience in in-app marketing
• Experience managing external creative, media or PR agencies.
• Prior experience in education, hospitality, premium consumer brands, or a similarly relationship-driven B2C sector is an advantage.
• Strong stakeholder management and communication skills; comfortable operating between strategic and hands-on execution.

Candidate Profile

• Currently operating in a similar capacity in a premium brand or agency.
• A blend of strategic thinker and hands-on doer, equally comfortable shaping a digital roadmap and briefing a creative deck.
• Naturally creative, with strong instincts for what makes a campaign land with a parent/consumer audience.
• Collaborative; can guide and mentor a small existing team without needing to run it top-down.
• Based in Dubai.
• Career trajectory suggests readiness for the next step up in the medium term.

Key Responsibilities

Campaign Strategy & Creative Ideation

• Conceive and shape marketing campaign ideas from brief and concept through to execution and results.
• Bring a strong creative point of view; work closely with the visual content creator to set creative direction across campaigns and channels.
• Translate the Head of Marketing's strategic priorities into concrete, campaign-level plans and calendars.
• Digital Strategy & Performance
• Devise and own the digital marketing strategy across paid, organic, social and email channels.
• Plan, launch and optimise paid digital campaigns (Meta, Google, programmatic), owning budgets and ROI/CPL tracking.
• Report on campaign and channel performance against enrolment and brand KPIs.
• Website & SEO
• Own the school websites performance, structure and content roadmap.
• Drive technical and content SEO to improve organic ranking, visibility and lead quality.
• Work with web/dev resources and agencies to continuously improve site UX and conversion.
• Agency & Stakeholder Management
• Brief, guide and hold creative, media and PR agencies accountable to strategy, brand and quality standards.
• Act as a day-to-day guide for the two marketing generalists, supporting execution quality and consistency.
• Partner with campus leadership and admissions teams on campaign relevance and timing.

How to Apply

Application deadline: 30th October 2026

Please apply via our careers portal https://https://www.linkedin.com/redir/suspicious-pageurl=kings%2ewebhr%2eco%2Fhr%2Fcareers%2F%3Fjp%3D72138293%26nbsp%3Bby attaching your detailed CV and a covering letter.