Assistant Marketing Manager

Role Description

• Manage and execute integrated marketing campaigns for jewellery collections and real estate projects.
• Support product launches, exhibitions, property launches, roadshows, and promotional events.
• Coordinate with internal sales teams to align marketing activities with business goals.
• Manage and support digital marketing initiatives including social media, email marketing, website content, and online listings.
• Coordinate with digital agencies for SEO, paid ads, lead generation, and campaign performance.
• Ensure consistent brand messaging across all online platforms.
• Support brand positioning for both jewellery and real estate portfolios.
• Assist in creating marketing materials such as brochures, catalogues, presentations, signage, and advertisements.
• Coordinate with designers, photographers, and content creators.
• Conduct market research to analyse customer trends, competitor activities, and pricing strategies.
• Track marketing performance metrics and prepare reports on campaign effectiveness and ROI.
• Provide insights and recommendations to improve marketing outcomes.
• Liaise with vendors, media partners, and advertising agencies.
• Assist in managing marketing budgets and ensuring cost-effective execution.
• Support day-to-day marketing operations and administrative tasks as required.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 35 years of experience in marketing, preferably within jewellery, luxury retail, or real estate industries.
• Strong understanding of digital marketing tools and platforms.
• Experience working with creative teams and external agencies.
• Strong communication and presentation skills.
• Creative mindset with attention to detail.
• Analytical skills with the ability to interpret data and trends.
• Ability to manage multiple projects and meet deadlines.
• Knowledge of UAE market dynamics is an advantage.
• Experience in luxury branding or property marketing.
• Familiarity with CRM systems and lead management tools.
• Strong coordination and stakeholder management skills.