About the Company
We are seeking a highly organized and commercially minded Assistant Marketing Manager to support the execution of integrated marketing campaigns across multiple channels. This role is ideal for a hands-on marketing professional with experience in the UAE market who thrives in a fast-paced environment and enjoys managing campaign execution from concept to completion.
About the Role
The successful candidate will have a strong background in coordinating multi-channel campaigns, managing agencies and vendors, analyzing performance data, and driving measurable business results. This role requires an execution-focused professional who can manage multiple priorities simultaneously while maintaining exceptional attention to detail and stakeholder management.
Responsibilities
Marketing Strategy & Planning
- Support the development and execution of annual marketing plans aligned with sales, profitability, and brand objectives.
- Develop strategic initiatives to increase store traffic, transactions, average check value, and delivery sales.
- Identify market opportunities, consumer trends, and competitive insights to drive business growth.
- Collaborate with leadership to establish marketing KPIs and performance targets.
Brand & Campaign Management
- Plan and execute integrated marketing campaigns across online and offline channels.
- Lead product launches, limited-time offers (LTOs), meal bundling initiatives, and promotional campaigns.
- Ensure brand consistency across all customer touchpoints and communication channels.
- Develop campaign briefs and evaluate creative concepts, artwork, and messaging to ensure alignment with brand standards.
Digital Marketing & Customer Engagement
- Manage digital marketing activities including: Social Media,Paid Media,Search Marketing ,(SEO/SEM),CRM Programs,Mobile Applications,Email Marketing
- Drive customer acquisition, retention, engagement, and loyalty initiatives.
- Monitor and optimize campaign effectiveness using performance data and customer insights
Food Delivery & Aggregator Management
- Manage relationships and marketing activations across major delivery platforms including:
Talabat,Deliveroo,Careem,Noon Food
- Develop promotional plans and visibility strategies to maximize delivery sales and profitability.
- Analyze delivery performance and optimize aggregator investment and ROI.
Performance Analysis & Commercial Management
- Analyze sales performance, customer behavior, product mix, campaign effectiveness, and store-level results.
- Monitor marketing budgets and track return on investment (ROI) across all marketing activities.
- Support pricing strategies, promotional profitability analysis, sales forecasting, and cost management initiatives.
- Generate actionable insights and recommendations to improve business performance.
Local Store Marketing & Partnerships
- Develop and execute local store marketing initiatives to drive community engagement and traffic.
- Manage partnerships with malls, corporate organizations, schools, community groups, and local events.
- Coordinate sponsorships, activations, and promotional opportunities that support brand visibility and revenue growth.
Stakeholder & Agency Management
- Manage external partners including creative agencies, media agencies, digital agencies, PR agencies, production vendors, and influencers.
- Work cross-functionally with Operations, Finance, Supply Chain, IT, and Regional/Franchise teams to ensure seamless campaign execution.
- Build strong relationships with internal and external stakeholders to drive collaborative success.
Team Leadership
- Mentor, coach, and support junior marketing team members.
- Foster a high-performance culture through collaboration, accountability, and continuous learning.
- Demonstrate leadership capability and readiness to assume broader marketing responsibilities as the business grows.
Qualifications
- Bachelor's Degree in Marketing, Business Administration, Communications, or a related field.
Required Skills
- Minimum 5-7 years of marketing experience.
- Minimum 2-3 years in a supervisory or managerial marketing role.
- Previous experience within QSR, Restaurants, Food Delivery, Retail, FMCG, or Consumer Brands.
- Strong understanding of UAE consumer behavior and market dynamics.
- Experience working with multi-unit retail or restaurant operations is highly desirable.
- Strong knowledge of the UAE QSR, restaurant, and food delivery market.
- Proven ability to develop and execute marketing plans that deliver sales growth and profitability.
- Strong understanding of promotional strategies, value offerings, meal bundles, and product launches.
- Expertise in digital marketing, CRM, social media, paid media, and mobile marketing.
- Strong analytical and data interpretation skills.
- Experience managing marketing budgets and evaluating marketing ROI.
- Strong commercial acumen, including pricing, forecasting, food cost awareness, and promotional effectiveness.
- Excellent project management and organizational skills.
- Ability to manage multiple campaigns and priorities simultaneously.
- Strong agency management and stakeholder engagement capabilities.
- Outstanding presentation, communication, and interpersonal skills.
- Leadership potential with the ability to coach and develop team members.
- Fluent English required; Arabic language skills highly preferred.
Pay range and compensation package
You may also register your profile through our website and apply here: https://nadia-me.com/job/details/588
