Assistant Trade Marketing Manager

About the role

McGregor Boyall is partnering with a leading food and beverage business to appoint a Trade Marketing Manager. The role sits at the intersection of brand and sales, translating category strategy into in-market execution across modern trade, general trade and foodservice channels.

Key responsibilities

• Develop and execute channel-specific trade marketing plans to drive availability, visibility and sales conversion
• Own trade spend and promotional budgets, ensuring investment is aligned to growth priorities and delivers measurable ROI
• Design and deliver in-store activation, point-of-sale and promotional campaigns across key accounts
• Partner with sales teams and distributors to strengthen route-to-market and improve execution standards
• Build and maintain category and shopper insights to inform channel plans and customer negotiations
• Track distribution, sales and promotional performance, identifying gaps and driving corrective action
• Support new product launches with channel-ready plans, listings and activation
• Work cross-functionally with brand, sales, supply chain and finance to embed trade priorities into commercial plans

What you'll bring

• 5+ years in trade marketing, category management or commercial roles within food and beverage or wider FMCG
• Experience working principal side with distributors and key accounts in the GCC
• Strong commercial acumen, with the ability to link trade investment to revenue and margin outcomes
• Advanced Excel and PowerPoint, with confidence handling sales and market data
• Proven track record of in-store activation and promotional execution
• Bachelor's degree in Business, Marketing or a related discipline