Join the House of AMOUAGE!
Are you ready to shape culturally resonant brand experiences at the iconic House of AMOUAGE
We are currently looking for an Associate Director – Global Communications & Community Engagement to shape and lead Amouage's global publishing, community and cultural engagement strategy, building meaningful relationships and advocacy around the House and the world of High Perfumery.
Your Mission
Working closely with the Head of Global Communications, this role acts as the autonomous global pillar lead for Community, Cultural Engagement and Publishing. Rooted in deep fragrance communications expertise, the role translates the House's creative, olfactive and cultural narratives into meaningful relationships, conversations and experiences across global communities. This role requires the judgement, fragrance expertise and communications maturity to operate with a high degree of autonomy, acting as the senior point of reference for Community, Cultural Engagement and Publishing across the organisation and its markets.
As the Associate Director - Global Communications & Community Engagement you will be the global pillar head for Amouage's community ecosystem, social publishing, and cultural activations. You will be in charge of cultural partnerships, and strategic engagements related to community and brand experience. Whilst visible externally, the role does not serve as media spokesperson.
Your Impact
1. Publishing & Narrative Stewardship
- Lead Amouage's global owned social ecosystem and its strategic amplification across paid platforms, ensuring publishing, community engagement and media investment operate as one coherent communications ecosystem.
- Consolidate global publishing under a unified editorial framework.
- Oversee tone of voice governance across markets and owned platforms.
- Ensure translation of creative concepts and press narratives into culturally aligned publishing outputs.
- Supervise publishing cadence and release strategy in partnership with Creative and PR.
- Shape compelling editorial narratives around the House, its fragrances, perfumers, ingredients, craftsmanship, provenance and cultural universe.
- Ensure publishing builds knowledge, desire and cultural authority around Amouage rather than simply amplifying campaign assets.
2. Global Community & Social Pillar Leadership
- Execute and steward Amouage's global community strategy across digital and physical environments.
- Lead social publishing as a cultural expression of the House, ensuring clarity, consistency, and relevance.
- Drive growth targets for community expansion, engagement, and advocacy.
- Oversee the development of structured Friends of the House ecosystems and community chapters.
- Serve as the global reference point for community strategy across all markets.
3. Cultural Engagement, Partnerships & Experiences
- Lead global community-driven activations, salons, boutique openings, and in-market experiences.
- Champion activations that prioritize emotional resonance over visibility.
- Partner with regional teams to maintain coherence across markets.
- Identify and cultivate strategic cultural partnerships aligned with the House's positioning.
4. Budget & Agency Oversight
- Hold responsibility for community-related budgets.
- Oversee external agencies supporting community, publishing, and activations.
- Ensure efficient allocation of resources aligned with growth objectives.
5. Advocacy Ecosystem
- Develop structured engagement frameworks for creators, cultural voices, and Friends of the House.
- Strengthen unpaid advocacy and long-term cultural relationships.
- Foster cross-market collaboration to build a globally coherent yet locally resonant ecosystem.
6. Leadership & Governance
- Lead and develop a cross-functional team across publishing, events, and community coordination.
- Provide governance standards and frameworks for markets and distributors.
- Serve as senior advisor internally on community and cultural engagement matters.
- Collaborate closely with Brand Development, Creative Studio, PR, Market Excellence.
7. External Representation
- Represent Amouage at relevant industry forums, panels, and cultural engagements relating to community and brand experience.
- Act as visible steward of the House's community philosophy and cultural engagement strategy.
- Support executive leadership in articulating the role of community within brand growth.
Your Journey With Us
The House of AMOUAGE has been on an aggressive growth trajectory within the fast-growing ultra luxury perfumes segment, unlocking tremendous personal and career development opportunities for our team members across multiple locations including Muscat, Dubai, New York, Seoul and Kuala Lumpur. We foresee the incumbent of this role to grow in this opportunity together with AMOUAGE.
Your Expertise
- 10+ years of progressive communications experience within luxury, with substantial direct experience in prestige or niche fragrance.
- Fragrance communications experience is mandatory. A substantial track record within prestige or niche fragrance communications, beyond broader luxury marketing, retail, CRM, events or social media experience, is essential.
- Deep understanding of the global fragrance landscape, its creators, media, cultural voices, collectors, communities and industry ecosystem.
- Proven ability to translate fragrance creation, ingredients, craftsmanship, provenance and creative narratives into culturally relevant community and publishing strategies.
- Demonstrated leadership across community, advocacy, social publishing, cultural partnerships and/or experiential engagement.
- Strong knowledge of the GCC and its cultural landscape is essential. Arabic language capability is highly desirable and will be considered a significant advantage.
- Demonstrated ability to operate autonomously at senior level, influence cross-functional stakeholders and provide strategic counsel within a global organization.
The AMOUAGE Advantage
Join a House that has been creating luxury fragrance experiences since 1983. At AMOUAGE, you'll be part of a legacy that combines artisanal craftsmanship with modern innovation, bringing extraordinary olfactory experiences to clients worldwide.
