Purpose:
The Product Marketing Manager is responsible for driving the growth, positioning, and market success of Fujifilm Business Innovation Singapore's services portfolio throughout its lifecycle. The role serves as the bridge between market insights, business strategy, product offerings, and sales execution, ensuring that services are effectively positioned and differentiated in a competitive marketplace
.
Working closely with internal stakeholders, sales teams, regional marketing functions, and external partners, the incumbent will develop go-to-market strategies, identify market opportunities, and translate customer and industry insights into actionable business initiatives. Through data-driven analysis, strategic planning, and cross-functional collaboration, the role contributes to revenue growth, market expansion, and the ongoing enhancement of Fujifilm's service offerings and customer value propositio
n.
What you will be do
- ing:
Develop, coordinate and support the marketing effort for service portfolios during all stages of offering life cycle (launch to end of ser - vice)Develop strategies and support implementation of business plans based on strong understanding of competitive and market land
- scapeIdentify and formulate appropriate product positioning, messaging, value proposition and differentiation for service port
- folioWork with strategic partners, third parties and regional marketing teams to drive compelling go-to-market strat
- egiesCollaborate with sales teams to identify and capitalize on opportunities to strengthen the service offerings positioning in existing and new ma
- rketsCross collaboration with business unit stakeholders to implement and operationalize business initiatives and activ
- itiesSupport business and operational reviews by conducting analysis using internal and external data (product, revenue, market, industry) to derive insights that will drive business decisions and recommendat
- ions.Lead measurement and tracking of services offering initiatives, competitive analysis, and report out learnings and revised plans to management, key partners and respective product
- teamEngages collaboratively with others (internal and external stakeholders) to achieve results while maintaining professional and ethical relation
ships
What we are looking
- for:
Bachelor's degree in marketing, Business IT, Infosystem with at least 4-5 years of similar exp - erienceDemonstrated success in product or services launches, pre-sales engagements and presen
- tationsGood at multitasking, comfortable working with multiple stakeholders and possess strong interpersonal
- skillsBe a self-starter, energized by cha
- llengesMotivated team player and excellent commu
- nicatorAnalytical mind with the ability to join the dots and interpret the big picture and resulting actio
- n linesStrong situational awareness, ability to grasp market trends and identify opport
- unitiesIndependent and dynamic team player with strong written and verbal communication skills and a can-do a
ttitude
