Associate Trade Marketing Manager

About the Role

To drive category revenue, profitability and sustainable growth for the Frozen business through strong B2B and B2C sales execution, distribution expansion, channel development and commercial activation. The role will act as a champion for the Frozen category, working closely with distributors and cross-functional teams to unlock new opportunities, strengthen route-to-market and embed Frozen across relevant channels. The role requires a strong commercial and business development orientation, with an entrepreneurial mindset and the ability to translate category insights into tangible business results.

Responsibilities

• Category Revenue & Profitability
• Deliver Frozen category revenue, gross margin and profitability targets; identify and execute opportunities to accelerate profitable growth.
• B2B & B2C Sales Growth
• Drive sustainable sales growth across B2B and B2C channels, with clear channel-specific growth plans.
• Distribution Expansion
• Expand numeric and weighted distribution across priority channels and markets, working closely with distributors to strengthen route-to-market and execution.
• Frozen Category Penetration
• Increase the presence, visibility and contribution of Frozen across relevant Barakat channels and customer segments.
• Cross-Functional Category Growth
• Build alignment across Sales, Marketing, Supply Chain, Finance and other stakeholders to drive the Frozen agenda and embed category priorities into channel and functional plans.
• Trade Investment & Budget Management
• Effectively manage category budgets and trade spends, ensuring investments are aligned to growth priorities, commercially justified and deliver measurable ROI.
• New Business & Channel Development
• Identify and convert new customer, channel, product and market opportunities to build the Frozen growth pipeline.
• Execution Excellence
• Deliver category initiatives and projects on time, with clear ownership, strong operational discipline and measurable business outcomes.
• Drive distribution expansion for Frozen across relevant channels and customer segments.
• Partner closely with distributors for market execution and unlock incremental opportunities.
• Identify & execute channels, customers and occasions where Frozen can win.
• Develop channel-specific plans to improve availability, visibility and sales conversion.
• Track distribution, sales and channel performance and proactively address gaps.
• Work cross-functionally to embed Frozen into channel strategies, sales plans and commercial priorities.

Required Skills

• Strong commercial and business acumen, with the ability to connect category decisions to sales, revenue, distribution and profitability.
• Mandatory working knowledge of B2C business in the GCC; B2B / Foodservice experience will be an added advantage.
• Strong analytical capability with advanced Excel and PowerPoint skills, and the ability to leverage AI and data-driven tools to generate insights and improve decision-making.
• Demonstrated project management and operational excellence, with the ability to take an idea from concept through execution and measurable business impact.
• Entrepreneurial / start-up mindset — comfortable operating with ambiguity, building new ways of working and taking ownership beyond the boundaries of a traditional role.