Job Description
NMK Electronics, a Midwich Group company, stands at the forefront of the professional AV industry in the Middle East. With a strong presence across the region, NMK combines a premium portfolio of reputable brands, a dedicated and skilled team and a reputation built on trust and results that started in the 1980s.
Our expertise has earned us the confidence of top consultants, system integrators and end users. NMK has delivered a number of prominent local AV projects throughout the region, and with a mission to drive growth, this is an exciting time to join the team.
About the Role
The Key Account Manager, ProAV (KSA) will play a critical role in driving commercial growth across the Live Events, Rental, Production, and Technical AV markets in the Middle East.
This position focuses on managing and expanding relationships with key accounts such as rental companies, live event production houses, staging providers, and technical service companies. The role requires a commercially driven professional who understands the operational and technical requirements of live event environments and can translate them into successful business opportunities.
The ideal candidate will combine strong account management skills, technical AV knowledge, and a results-driven mindset, with a proven ability to grow revenue, build strategic partnerships, and identify new opportunities within the live entertainment ecosystem.
Key Responsibilities
- Develop and grow long-term relationships with key accounts within the Live Events, Rental, Production, and Technical AV sectors.
- Identify and pursue new business opportunities within the touring, festivals, live productions, staging companies, and event technology markets.
- Conduct product demonstrations, technical presentations, and pre-sales consultations tailored to the operational requirements of live event and rental environments.
- Regularly visit customer facilities, event sites, and production offices to strengthen relationships and gain a deeper understanding of operational needs.
- Collaborate closely with internal departments including technical support, logistics, marketing, and operations to ensure seamless execution of projects and customer satisfaction.
- Prepare and deliver commercial quotations, proposals, and technical solutions, ensuring alignment with client requirements and company objectives.
- Maintain accurate reporting of sales activities, project pipelines, tender progress, and customer interactions through CRM tools and internal reporting systems to provide visibility to senior management.
- Track industry developments including new technologies in live production, touring systems, lighting, audio, and event infrastructure, as well as competitor activity.
- Negotiate and successfully close sales opportunities, ensuring achievement or exceeding of sales targets within the assigned market segments.
- Lead technical and commercial negotiations, follow up on proposals, and drive the process through to final order confirmation.
- Proactively conduct outbound outreach and business development, expanding the customer base and maintaining an up-to-date prospect database.
- Build and manage a robust sales pipeline, targeting both existing clients and emerging players in the live entertainment ecosystem.
- Adhere to company procedures regarding customer acquisition, tender submissions, and commercial processes.
- Represent NMK Electronics and its partner brands at industry exhibitions, trade shows, demonstrations, and live event technology showcases across the region.
- Maintain comprehensive knowledge of the company's product portfolio and services, particularly those relevant to the live and rental markets.
- Maintain awareness of market trends, production technologies, and regional entertainment industry developments.
Education, Experience, and Key Requirements
- Bachelor's degree in Engineering, Audio/Visual Technology, Business, or a related field.
- Minimum 4–5 years of experience in account management or business development, preferably within the ProAV, live events, rental, or entertainment technology sectors.
- Solid understanding of professional audio, lighting, video, and event production systems used in live environments.
- Familiarity with CRM and ERP systems is essential.
- Strong commercial mindset with a proven track record of achieving or exceeding sales targets.
- Excellent communication, relationship-building, and negotiation skills.
- Experience delivering technical presentations, demonstrations, and solution-based proposals to clients.
- Strong written and verbal communication in Arabic & English.
- Ability to travel regularly within the Middle East region as required.
- A valid local driving license is required for this role.
Job Requirements
- Develop and grow long-term relationships with key accounts
- Conduct sales demos, technical and pre-sales presentations to customers
- Visit customer sites to build relationships and understand their requirements
- Work in collaboration with internal teams (logistics, marketing, technical and OP) to ensure seamless execution
- Prepare and deliver customer sales quotes and liaise between clients and the support team to quickly resolve issues
- Maintain accurate and timely reporting of sales activities, tender progress, and client interactions through CRM tools and internal reporting systems, ensuring full visibility for senior management and alignment with strategic goals.
- Stay up-to-date with product developments, market trends, and competitor activity
- Negotiate and successfully close sales opportunities to meet and exceed agreed sales targets within the target markets agreed by the leadership teams.
- Provide proposals, technical and commercial negotiations, and subsequent follow-ups to finalize orders
- Proactively engage in outbound outreach to generate new business leads, while ensuring the prospective client database remains accurate and up to date.
- Identify and build a long-term active pipeline, exploring both existing markets and targeting new ones
- Adhere to established company protocols for customer acquisition, tender submissions, and related sales processes.
- Represent the brand at trade shows, client presentations, and industry events
- Maintain knowledge of all product and service offerings of the company
- Maintain an awareness of market trends and competitor activity
Job Responsibilities
- A Bachelor's degree in Engineering, Diploma or a related field
- A minimum of 4–5 years of proven experience in business account management, preferably within the AV or technology sector.
- Familiarity with CRM and ERP systems is essential.
- Strong sales acumen with a demonstrated history of achieving or exceeding targets.
- Outstanding communication, interpersonal, and negotiation skills.
- Skilled in preparing and delivering compelling client-focused presentations.
- Exceptional verbal and written English communication
- A valid local driving license is required for this role.
