We are looking for an experienced and commercially driven B2B Catering Sales Manager to lead the sales of our restaurants catering and food & beverage services to corporate clients, banks, institutions, and other organizations.
The successful candidate will be responsible for developing new business, building strong corporate relationships, generating catering opportunities, and achieving sales and revenue targets.
Key Responsibilities
- Develop and execute a B2B sales strategy for catering and F&B services.
- Identify and acquire new corporate clients, including companies, banks, schools, institutions, and other organizations.
- Build and maintain strong relationships with corporate decision-makers, HR teams, Administration, Procurement, and Event Management teams.
- Generate new catering opportunities through direct sales, networking, referrals, corporate visits, and other business development activities.
- Manage the full sales cycle from prospecting and quotation through negotiation, confirmation, execution, and follow-up.
- Prepare and present catering proposals, menus, packages, and commercial offers tailored to client requirements.
- Coordinate with restaurant operations, kitchen, and management teams to ensure that client requirements are clearly communicated and successfully delivered.
- Follow up on client satisfaction and identify opportunities for repeat business and long-term contracts.
- Develop and maintain a strong pipeline of prospective corporate accounts.
- Monitor competitors, market trends, pricing, and new business opportunities in the catering and F&B market.
- Negotiate commercial terms within the approved company guidelines and ensure profitable business.
- Achieve monthly, quarterly, and annual sales targets.
- Maintain accurate records of client information, opportunities, quotations, contracts, and sales activities.
- Prepare regular sales reports and provide management with updates on pipeline, revenue, conversion rates, and business opportunities.
- Support the development of corporate catering packages and new revenue-generating opportunities.
- Represent the restaurant brand professionally at corporate meetings, events, exhibitions, and networking activities.
Key Performance Indicators
- Achievement of monthly and annual sales targets.
- New corporate accounts acquired.
- Catering revenue generated.
- Number and value of confirmed catering events.
- Sales conversion rate.
- Repeat business and client retention.
- Average value of corporate accounts.
- Gross margin / profitability of catering business.
- Development of the corporate sales pipeline.
- Customer satisfaction and service quality.
Requirements
- Bachelor's degree in Business Administration, Marketing, Hospitality, or a related field.
- 7+ years of relevant sales experience, preferably within Food & Beverage, restaurants, catering, hospitality, or events.
- Proven experience in B2B sales and corporate account management.
- Existing relationships with corporate clients, banks, institutions, or other organizations will be a strong advantage.
- Strong understanding of catering operations and the F&B industry.
- Proven track record of achieving sales targets and developing new business.
- Strong negotiation, presentation, communication, and relationship-building skills.
- Commercially minded with a strong understanding of pricing, margins, and profitability.
- Ability to work independently, generate leads, and actively pursue new business.
- Strong organizational and follow-up skills.
- Good command of English and Arabic.
- Good knowledge of MS Office and CRM systems.
Ideal Candidate
We are looking for a hunter-type sales professional who is proactive, energetic, and comfortable approaching new corporate clients and generating business rather than relying only on existing accounts.
The ideal candidate combines strong B2B sales skills with practical F&B/catering knowledge and understands how to sell not only a menu, but a complete catering experience and service.
If you are passionate about F&B, have a strong corporate network, and have a proven track record in B2B catering or hospitality sales, we would like to hear from you.
