B2B Copywriter & Content Writer

About ThinkTech:

ThinkTech is an Egyptian IT company specializing in providing professional services within the Fintech and banking industry. With a strong client base across the region, we are committed to fostering growth and innovation.

About the Role

We are looking for a sharp, strategic Freelance B2B Copywriter & Content Writer to bridge the gap between complex technology solutions and high-converting messaging. In this role, you will craft compelling content and copy tailored to C-level tech executives (CEOs, CTOs, Heads of Engineering), driving demand and engagement across key B2B channels—with a heavy focus on LinkedIn.

If you know how to turn deep technical insights into clear, human, and persuasive stories without relying on AI clichés or corporate jargon, we'd love to collaborate with you.

Key Responsibilities

• Messaging & Copywriting: Craft high-impact headlines, hooks, value propositions, and clear CTAs across campaign channels and content formats.
• LinkedIn Strategy & Execution: Produce engaging B2B content on LinkedIn designed to build authority, spark conversations, and generate demand.
• Audience & Market Research: Analyze industry trends, ICPs, buyer personas, and pain points to identify winning content angles and messaging strategies.
• Subject-Matter Expert Interviews: Conduct brief interviews with internal tech experts to translate complex concepts (SaaS, AI, IT services) into clear, business-focused narratives.
• Performance Analysis: Monitor content metrics, analyze performance data, and continuously refine messaging, topics, and formats based on results.

Requirements

• Experience: 2+ years of hands-on experience as a B2B Copywriter, Content Writer, or similar role (SaaS, Software, AI, or Tech background required).
• B2B Expertise: Deep understanding of ICPs, B2B buyer behavior, pain points, and decision-making processes for senior tech leadership.
• Simplifying Complexity: Proven ability to break down technical, high-level concepts into crisp, business-oriented language.
• LinkedIn Mastery: Solid grasp of LinkedIn as a primary B2B growth and demand generation engine.
• Human-Centric Copy: A natural, engaging writing style free of generic fluff, corporate buzzwords, or obvious AI-generated copy.
• Autonomy: Ability to manage freelance deadlines independently, communicate proactively, and deliver high-quality work on schedule.
• Language Proficiency: Fluent written English with a keen eye for tone, clarity, and structural narrative.
• Based in Egypt

Bonus Points

• Experience in B2B Demand Generation, ABM (Account-Based Marketing), or performance analytics.
• Familiarity with the GCC / Saudi Arabian B2B market.

How to Apply: This is a Freelance / Project-based opportunity. Interested candidates can send their CV along with their demonstrating B2B copywriting, LinkedIn content, and thought leadership samples (preferably within Tech, SaaS, or AI), along with your hourly Rate to: [Confidential Information]

Please note: To help us evaluate your application effectively, providing a portfolio or work samples is mandatory. Applications submitted without a portfolio will unfortunately not be considered.