Job Overview:
We are seeking a B2B Product Marketing Specialist to join our team and support the development and execution of marketing strategies for our business-to-business products. The ideal candidate will have a passion for understanding customer needs, market dynamics, and effective marketing tactics to drive product growth.
Key Responsibilities:
- Conduct research to understand market trends, customer needs, and competitive positioning to inform marketing strategies
- Assist in developing compelling product messaging and positioning that resonates with target B2B audiences
- Identify emerging CPaaS adoption patterns and industry-specific communication challenges
- Translate product features into clear, industry-focused value propositions and use cases
- Develop and execute marketing strategies for each targeted industry, focusing on high-impact business cases that align with the business growth plan
- Collaborate with the team to plan and execute product marketing campaigns, including digital, performance and social media marketing initiatives
- Plan and execute lead-generation campaigns and nurture programs for each industry
- Manage and optimize digital campaigns (email, LinkedIn, performance ads) to generate qualified leads
- Build and maintain lead funnels for targeted industries
- Create sales materials such as product sheets, presentations, and case studies to assist the sales team in effectively communicating product value and tackle customer's pain points in relative industry
- Help coordinate and promote product through AI tools generating leads
- Monitor and report on campaign performance metrics, providing insights and recommendations for continuous improvement
- Work closely with product management, sales, and customer success teams to align marketing efforts with business objectives
Requirements
- Bachelor's degree in Marketing, Business, Communications, or a related field
- 3 to 5 years of experience in marketing strategies for SaaS in the CpaaS B2B environment
- Hands-on in performance marketing and lead generation
- Knowledge of AI tools related to product marketing
- Familiarity with product marketing processes and techniques
- Ability to translate technical product features into business value for different industries
- Strong analytical skills with the ability to interpret data and market research
- Excellent written and verbal communication skills
- Proficiency in marketing tools and software (e.g.: email marketing platforms, analytics tools)
- Understanding of digital marketing strategies (SEO, PPC, social media)
- Detail-oriented and organized, with strong project management skills
- Creative thinker with a willingness to learn and adapt
- Team player with strong interpersonal skills and the ability to collaborate effectively
