Role Objectives:
To build and grow Breadfast's domestic B2B fresh produce revenue. developing a pipeline of institutional, hospitality, food manufacturing, and dark store clients, and managing key account relationships with the consistency and quality standards that Breadfast's brand demands. This role bridges Breadfast's supply capabilities with market demand, ensuring that domestic commercial commitments are fully aligned with what the agriculture and sourcing team can reliably deliver.
Roles & Responsibilities:
- Own and grow Breadfast's domestic B2B fresh produce revenue target, including supply to hospitality groups, food manufacturers, food service distributors, and institutional buyers
- Develop and manage key account relationships: negotiate seasonal and annual supply agreements covering volume, price, grade specification, delivery cadence, and service terms
- Build a qualified pipeline of new B2B accounts in priority segments; manage the full sales cycle from prospecting through to delivery and account onboarding
- Provide the A&E Planning & Operations team with forecasts by SKU and account; flag demand changes or account losses with sufficient lead time to prevent supply waste
- Coordinate product allocation decisions with the Commercial Senior Manager when supply is constrained.
- Monitor competitor pricing and product availability in the domestic B2B fresh produce market; provide the BU Head with a monthly commercial intelligence update
- Own customer satisfaction and dispute resolution for all domestic B2B accounts, including quality claims, short deliveries, and specification deviations
Required Education, Knowledge, And Skills:
- Bachelor's degree in Business Administration, Marketing, Agriculture, or a related field.
- 8–10 years of experience in B2B sales, key account management, or commercial roles within FMCG, fresh produce, or food service, including 2+ years in a managerial or team leadership role.
- Proven track record of achieving sales targets and driving revenue growth.
- Strong negotiation, key account management, and commercial planning skills.
- Strong understanding of fresh produce seasonality, supply chain dynamics, and demand forecasting.
- Professional proficiency in Arabic and English.
- Comfortable operating in an early-stage business unit, building commercial processes and customer portfolios from scratch.
