BOTTEGA VENETA Global Digital Media Manager

Bottega Veneta - inspiring individuality with innovative craftmanship since 1966. Creativity lies at the heart of all that we do. Born in Vicenza the house is rooted in Italian culture yet maintains a truly global outlook. An inclusive brand with exclusive products Bottega Veneta is as much of a feeling as it is an aesthetic.

We are currently seeking a Global Digital Media Manager as part of our dynamic team in Milan.

How you will contribute:

• Develop and implement global digital strategy with an up-to-date understanding of social and programmatic best practices across the competitive landscape
• Manage centralized budget for programmatic and paid social
• Establish KPIs and uncover insights to develop actionable recommendations for how to optimize and move the brand forward on digital channels based on performance
• Manage the daily interaction with the media agency team, setting the strategy and ensuring the strategy is implemented
• Collaborate with the Art team on creation of content for optimized campaigns that drive business performance
• Provide guidance and support to regional offices to ensure brand consistency and budget optimization
• Work closely with all digital platforms and key partners to ensure paid strategy is results driven and ahead of the curve
• Track metrics on a weekly/quarterly basis and make strategic recommendations accordingly
• Partner closely with the Global e-commerce and CRM team for synergies across digital marketing efforts
• Work cross-functionally and cross territory, with the brand and creative teams on developing and testing new platforms and products
• Educate the value of digital marketing and demonstrate the commercial application within the marketing funnel

Who you are:

• 5-7 years of experience as a Digital Media Specialist or similar role
• An acute understanding of Instagram, Tik Tok, YouTube as well as programmatic platforms DV360
• Good understanding of APAC social platforms Kakao, Line, WeChat, Weibo..etc
• Strong understanding of branding and performance tactics on digital
• Strong presentation writing skills, ability to simplify ideas and communicate confidently
• Experience in managing and motivating junior team members
• Excellent knowledge of metrics and KPIs across digital outlets
• Ability to interpret analytics, communicate results and formulate strategy
• Proactive, organized, efficient, and detail-oriented
• Critical thinker and problem-solving skills
• Optimism in the face of challenges and busy periods
• Fluent in English, good knowledge of Italian considered a plus

Why work with us

This is a fabulous opportunity to join the Kering adventure and to actively contribute to the development of the business by becoming part of a global Luxury Group that offers endless possibilities to learn and grow. Talent development is a managerial principle at Kering and we are committed to fostering internal mobility. Our common vision promotes leadership skills and helps every employee to reach their full potential in a stimulating and fulfilling workplace environment.