Brand Advocate / Visual Merchandiser

Company Description Niche Marketing Management, established in 2003, is a specialized field marketing and Below-the-Line (BTL) agency supporting brands across local and GCC markets. The company focuses on delivering measurable results and incremental in-store sales through innovative activations, trade and consumer promotions, sampling, and demonstrations. Niche offers a full range of retail services, including merchandising, loyalty and trade partner programs, telesales, trade audits, and market research. Its retail services team ensures excellence in implementation at store level, managing secondary displays, corrective merchandising, compliance auditing, point-of-sale placement, mystery shopping, and competitor activity reporting. Niche values professional, passionate team members who bring added value and tangible benefits to clients businesses.

Key Responsibilities

• Maintain and implement brand merchandising standards across assigned retail stores, ensuring fixtures, displays, graphics, and product demonstrations comply with the latest guidelines.
• Monitor and improve key merchandising KPIs
• Ensure brand fixtures and devices are clean, properly displayed, and fully functional.
• Identify and troubleshoot basic charging, security, and alarm-related issues.
• Identify fixture damage and maintenance requirements, escalating issues and logging service requests when necessary.
• Build strong relationships with store management and retail staff, providing guidance and training to maintain merchandising standards.
• Conduct regular store visits and submit detailed pre- and post-visit reports supported by photographs and digital reporting tools.
• Support field management with live reports, business review reports, and other reporting requirements.
• Support new product introductions (NPI), product launches, shipments, store coordination, and tactical merchandiser training.

Key Requirements & Qualifications

• Minimum 3 years of experience in customer experience, marketing, retail, or brand representation, preferably with a reputable international brand.
• Practical experience and a strong understanding of visual merchandising principles and retail execution.
• Excellent attention to detail and the ability to identify merchandising gaps and improvement opportunities.
• Strong communication and interpersonal skills, with the ability to influence, motivate, and build relationships with store teams.
• Good working knowledge of Microsoft Excel, Word, email, and presentation tools (Keynote and/or PowerPoint).
• Ability to prepare and deliver short presentations.
• Fluency in English.
• Valid driving licence and access to own vehicle.
• Ability to travel within UAE
• Excellent organisational and time management skills.
• Ability to work under pressure, manage multiple priorities, and remain flexible during product launches and peak business periods.
• Proactive, reliable, collaborative, and passionate about delivering excellent brand standards.

The Ideal Candidate

You take pride in execution, have a keen eye for detail, and understand the importance of delivering an excellent in-store brand experience. You are confident working independently, comfortable engaging with different stakeholders, and passionate about achieving results.

Salary: AED 7500-8000 per month.