Job Description
Admissions and Enrolment (incl. Parent Liaison Support)
- Plan and execute admission events, virtual events, experience days, open houses, and Meet-and-Greet sessions between PL teams, Principals, teachers and prospective parents.
- Develop, publish, and continuously optimise campaigns that build and strengthen the enrolment funnel, from awareness through to enrolment.
- Map and optimise the prospective family's journey across every touchpoint and moment of impact, ensuring a consistent, high-quality experience at each stage.
- Work closely with schools on ground-up brand-building initiatives, identifying and activating influencer and user-generated content (UGC) opportunities.
- Partner with schools to enhance the on-campus environment and experience for high-quality school tours.
- Support the development of creative and collateral materials on the ground to strengthen admissions efforts.
- Build and maintain partnerships with local organisations that support recruitment goals (property agents, relocation agents, consulates, chambers of commerce, corporate HR partners, etc.).
- Conduct regular competitor analysis and market benchmarking, sharing insights with the wider team on a quarterly basis.
- Own enrolment, demographic, and event/visit reporting on a weekly and monthly basis.
- Drive high-quality lead generation and manage cost of acquisition, pipeline conversion, and growth in new enrolments across campaigns.
- Provide Parent Liaison support - partnering with PL/Admin front-line teams at each school on feedback, queries, and follow-ups, and helping nurture leads through the buying cycle.
Marketing Technology (MarTech), Data & Analytics
- Lead the implementation of MarTech solutions, building an efficient, integrated marketing technology ecosystem powered by AI and automation.
- Lead end-to-end delivery of marketing projects and campaigns, from briefing and planning through execution, measurement, and post-campaign review.
- Build dashboards and reports that translate campaign and funnel data into clear, actionable insight for leadership and school teams.
- Use data and testing (A/B tests, attribution, funnel analysis) to continuously improve campaign performance, cost of acquisition, and marketing ROI.
- Stay ahead of emerging MarTech, AI, and automation tools, recommending and piloting new platforms that increase efficiency and effectiveness.
Brand, Digital & PR
- Own and grow all digital assets, landing pages, websites, and social channels, ensuring content is timely, relevant, and conversion-focused.
- Build visibility across on-ground touchpoints as well as social and mainstream media, driving strong PR and publicity outcomes for EtonHouse International School and Middleton International School.
- Grow and strengthen the alumni network as a channel for advocacy, referrals, and storytelling.
- Develop content, webinars, and other thought-leadership pieces that build visibility and credibility for the brand.
- Conduct brand audit studies, tracking share of voice and year-on-year brand performance, and use findings to strengthen brand positioning.
- Ensure all materials and communications align with EtonHouse brand tone and guidelines.
Qualifications:
- At least possess Bachelor's degree in Marketing, Communications, or a related field.
- At least 8-10 years related experience in marketing and brand roles, agency experience, or a service-oriented/business development role, ideally within education services or another service-driven industry.
- Hands-on experience implementing and running marketing campaigns and projects end-to-end - from strategy and planning through execution, measurement, and optimisation.
- Solid working knowledge of MarTech platforms, CRM (e.g. HubSpot), Customer Data Platforms (CDP), marketing automation, CMS, and analytics/reporting tools, with the ability to implement and troubleshoot, not just use.
- Strong data literacy: comfortable interpreting campaign and funnel data, building reports/dashboards, and translating numbers into decisions.
- A creative, innovative mindset paired with a results-driven, get it done attitude, a proactive self-starter and hustler with strong tech understanding, a creative eye, and an appreciation for design.
- Proven track record thriving in a fast-paced, deadline-driven environment while juggling multiple projects simultaneously.
- Team leadership experience preferred, with a collaborative, hands-on approach to managing and coaching others.
- Excellent written and verbal communication skills.
- Strong organisational skills and the ability to work well under pressure and to tight deadlines.
- Experience in an international school environment, and/or a strong understanding of the international school market and its segments, will be an added advantage.
