Brand Associate (Content & Execution)

We are hiring immediately.

Company Description

HARTH is a Cairo-based tea and botanical company focused on developing a considered range of loose-leaf teas and herbal infusions. The brand works across both classic teas and botanical blends, combining ingredients such as black, green, white, and roasted teas with botanicals including herbs, flowers, spices, and fruit. The approach is rooted in composition, building blends that are balanced, distinctive, and grounded in ingredient quality.

HARTH places a strong emphasis on sourcing and material integrity, working with origins such as East Africa and Sri Lanka alongside botanicals more closely tied to the region. The focus is not on volume, but on developing a refined and intentional collection. Alongside its blends, the brand is building a wider product offering around tea, including packaged loose-leaf collections, tea bags, and related products designed for both retail and hospitality environments.

Role Description

This is a full-time, on-site role based in Cairo.

The Brand Associate (Content & Execution) will work closely with the founder on the day-to-day expression of the brand. The role is hands-on and focused on writing, content execution, and maintaining consistency across all outward-facing materials.

You will be responsible for:

• Writing clear, well-structured captions and short-form brand copy
• Managing and posting content across platforms (primarily Instagram)
• Supporting the creation and organisation of visual content (photos, shoots, assets)
• Ensuring consistency in tone, language, and presentation across all materials
• Assisting with content preparation for product launches and announcements

The role is focused on ensuring that HARTH is presented clearly, consistently, and with attention to detail across everything visible.

Who This Role Suits

• Strong writing ability (this is essential)
• Good visual awareness and sense of aesthetic
• Organised and reliable, with strong follow-through
• Comfortable executing work independently
• Early in career (0–3 years experience), but sharp and detail-oriented
• Strong written and spoken English

This is not a strategic or managerial role. It is focused on execution, consistency, and attention to detail.

Important

This is an early-stage environment. You will work closely with the founder and be expected to take ownership of your work.

If you are looking for a purely marketing or campaign-focused role, this will not be the right fit.

Application

To apply, please include:

1. A short writing sample (max 150 words):
2. Propose a topic HARTH could explore to highlight tea or botanical culture (e.g. Nubian tea traditions). Briefly explain why this topic is relevant and how you would approach it in content. Please keep your response structured and intentional.
3. A brief note on why this role interests you

Please send your CV and responses to [Confidential Information]

Please submit your application in English. Applications without this will not be reviewed.

Qualifications

• Strong writing and editing ability
• Good attention to detail and consistency in tone
• Comfortable using social media platforms
• Organised and able to manage content and assets
• Basic visual awareness (e.g. composition, references, layouts)
• Proficient in understanding consumer preferences and market trends
• Passion for branding and storytelling, especially in the food and beverage or lifestyle industry
• Bachelor's degree in Marketing, Business Administration, or a related field
• Prior experience in a branding, content creation, or graphic design role is an advantage
• Creative thinking with attention to detail and a proactive approach to problem-solving