General Information
Country: Singapore
State: Central Singapore
City: Singapore
Office Location: 83, Clemenceau Avenue, - - - - -
Date posted: 03-Aug-2026
Business Function: Communications
Position Type: Full-Time/Regular
Description
Are you passionate about turning insights into compelling stories that influence how organizations think about the future of work
Do you enjoy balancing long-term brand building with measurable marketing outcomes, using both creativity and data to drive impact
Are you energized by collaborating across markets, creating engaging content, and elevating a globally recognized brand throughout Asia Pacific
Helping Our People Thrive By:
- Offering competitive wages and benefits, that support your life both in and out of work
- Providing a flexible hybrid work schedule, meaning we expect the office to be your primary place of work, balanced with choice and control.
- Creating continuous learning opportunities to help you grow and upskill.
- Fostering a culture of inclusion where employees feel seen, heard and valued, and living it out every day.
- Empowering you to make a meaningful impact on people and the planet through your work and Steelcase's ongoing commitment.
You'll Support Meaningful Work By:
- Building Steelcase brand awareness and market salience across Asia Pacific through strategic communications, thought leadership, and targeted marketing initiatives.
- Creating compelling content including customer stories, case studies, executive communications, presentations, newsletters, videos, and thought leadership materials tailored to key audience segments.
- Localizing global campaigns, research, and workplace insights to deliver relevant regional communications that support each stage of the customer journey.
- Managing public relations activities, media engagement opportunities, and reputation-building initiatives that strengthen Steelcase's presence across key Asia Pacific markets.
- Collaborating with sales, digital marketing, dealer, and market teams to execute integrated demand generation campaigns and customer engagement programs.
- Supporting internal communications, leadership forums, and regional initiatives that keep employees informed, engaged, and aligned with Steelcase's strategic priorities.
- Leading events, webinar, dealer engagement, and community-building activities while measuring performance and continuously optimizing communication effectiveness.
Minimum Qualifications:
- Bachelor's degree in Marketing, Communications, Public Relations, Journalism, or related field.
- 8-10 years of experience in brand communications, marketing communications, corporate communications, or a closely related field.
- Demonstrated experience developing and executing strategic communications or marketing initiatives aligned to business objectives.
- Strong content development and writing capabilities with experience creating communications for multiple audiences and channels.
- Ability to analyze campaign and communication performance data and use insights to improve outcomes.
- Strong project management and stakeholder management skills, with the ability to manage multiple priorities simultaneously.
- Fluent written and spoken English
Desired Skills and Experience:
- Completion of a Mini MBA in Marketing or Brand Management is highly regarded.
- Deep understanding of brand positioning, brand distinctiveness, and balance long-term brand building with short-term demand generation.
- Experience across public relations, media engagement, thought leadership, and digital marketing.
- Experience supporting regional or multi-market communications programs across Asia Pacific.
- Experience working with dealer networks, partner communities, or indirect sales channels.
- Experience within the workplace, furniture, architecture & design, or other B2B industries.
- Creative and innovative approach to brand building, communications, and audience engagement
Doing better for people and planet - when we do better, we help the world work better
Steelcase is a global design and thought leader in the world of work. Along with our expansive community of brands, we design and manufacture innovative furnishings and solutions to help people do their best work in the many places where work happens.
Why People Choose to Work with Us:
At Steelcase, we put people at the center of everything we do. We understand the role of work and believe that it can bring meaning and purpose to the lives of our customers and our employees. We prioritize supporting our employees both in and out of work, in all aspects of their lives. When we bring our talents together, we make a positive lasting impact through our work and communities.
Steelcase provides employment opportunities to all qualified employees and applicants without regard to race, color, creed, genetic information, religion, national origin, gender, sexual orientation, gender identity and expression, age, disability, or veteran status and bases all employment decisions only on valid job requirements. If we can make the application process easier through accommodation, please email us at [Confidential Information].
#mid_senior_level
#Marketing
#Public_Relations
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