Brand Director

Role Description The Brand Director at Der Postillon is a part-time, remote role responsible for shaping and guiding the brand's strategic direction across all channels. This position oversees brand positioning, messaging, and visual identity to ensure consistency with the publication's tone and values. Day-to-day responsibilities include developing brand and marketing plans, leading brand campaigns, conducting market and audience analyses, and collaborating with editorial, social media, and sales teams to align brand initiatives. The Brand Director monitors brand performance metrics, identifies opportunities for growth and engagement, manages external partners or agencies when needed, and ensures that all communications strengthen brand recognition and loyalty.
Qualifications

• Ability to develop and execute Market Planning and Brand Marketing initiatives to drive audience growth and engagement.
• Demonstrated experience in Brand Strategy and Brand Management, including positioning, messaging, and identity stewardship.
• Strong skills in Market Research, including gathering, interpreting, and applying insights to brand and campaign decisions.
• Proficiency in digital brand-building techniques, social media and content-driven campaigns, and performance tracking tools.
• Excellent communication and collaboration skills, with experience working cross-functionally in creative or media environments.
• Proven ability to work independently in a remote setting, manage multiple projects, and prioritize in a part-time schedule.
• Prior experience in media, publishing, satire, or entertainment branding is highly advantageous.
• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.