Brand Executive

Brand & Commercial Executive - Distributor Management

Key Responsibilities

1. Market & Distributor Management

• Act as the primary point of contact between Brand and assigned distributor/retail partners.

• Lead structured Monthly and Quarterly Business Reviews with distributor management.

• Drive alignment on sales targets, marketing plans, product launches, and strategic priorities.

• Hold distributor accountable to agreed KPIs and performance targets.

2. Financial & Commercial Performance

• Own and monitor market-level performance including:

• Sell-in and sell-out targets

• Revenue growth

• MSRP Enforcement

• Market share development

• Monitor stock aging and implement corrective action plans.

• Ensure pricing integrity and prevent unauthorized discounting.

3. Assortment & Product Strategy

• Approve and optimize assortment strategy aligned with brand direction.

• Ensure balanced representation across key collections.

• Monitor SKU productivity and recommend assortment adjustments where required.

• Lead structured planning and execution of new product launches.

4. Brand Positioning & Visual Merchandising

• Safeguard brand positioning within every assigned market.

• Ensure compliance with VM and brand guidelines across all POS.

• Conduct VM audits and drive corrective actions where needed.

• Approve local adaptations of marketing and communication materials.

5. Marketing & Activation Oversight

• Align and approve annual marketing plans and budgets with distributor partners.

• Oversee execution of in-store activations, campaigns, and brand events.

• Evaluate ROI on marketing investments.

• Ensure all activities enhance brand desirability and long-term equity.

6. Distribution & Channel Strategy

• Evaluate and approve POS expansion, relocation, or rationalization proposals.

• Ensure appropriate channel mix and brand representation standards.

• Support long-term market development initiatives.

7. Reporting & Market Insights

• Develop structured performance dashboards covering:

• Sales performance

• Inventory health

• SKU productivity

• Marketing effectiveness

• Provide actionable market insights and risk assessments.

• Proactively identify growth opportunities and operational risks.

Qualifications & Experience

• Master's or bachelor's degree in business, Marketing, or related field.

• 2–4 years of experience in brand management, preferably within watches, luxury goods, fashion, or premium consumer brands.

• Experience working with distributors or multi-market operations.

• Strong analytical and financial acumen.

• Proficiency in Excel and performance reporting tools.