The Art of Portfolio and Lifecycle Management..
At Incandesce Pharmaceuticals, we believe that, PEOPLE WHO MAKE THE DIFFERENCE accordingly they are the most important asset we have Stemming from that, we have a current opening for which we invite interested and eligible candidates to apply; namely Brand Lead as per the following details:
- Designation: Brand Lead - Ortho
- Location: Cairo HQ
- Job Grade:E01/E03
- Reporting: Business Unit Manager
A. Essential Duties and Responsibilities:
1. Commercial Acumen:
- Negotiate and push products through outlet campaigns (POS, Health-days, etc.) with primary focus on chains to capture/explore existing opportunities
- Monitor and control brand budgets, forecasts and expenses and assess the marketing mix of the product to evaluate cost effectiveness and results
- Devise and monitor execution of the digital marketing plans for the assigned portfolio
- Develop activity plans on guidelines and timings, assuring the most effective execution in the market that drives market share as well as delivers budgeted sales and profit targets
- Create and deliver/promote strategic and operational plans appropriate to the life cycle of products in order to optimize return
- Monitor business performance and the external environment to define long term corrective actions to optimize results
- Lead annual portfolio planning to ensure short term and long-term goals are met
- Manage the brand P&L and A&P for each product, assigning the right mix to advertising and marketing activities to achieve plan sales
- Prepare and report monthly A&P report per product per market segment
- Define and control brand budgets including forecasting, expense management and evaluation of cost effectiveness
- Track sales data, performance data, share of market data and distribution per channel. Devise action plans based on performance
- Develop full-scale communication plans across the product life cycle Implements marketing tactics and marketing mix, tracking effectiveness through defined Key Performance Indicators (KPIs) Identifies opportunities for Life Cycle Management, e.g., indications, formulations
2. Strategy Development/Execution:
- Set long and short-term plans simultaneously and complimentary to ensure commercial objectives are met if not exceeded
- Develop and validate a differentiated Positioning that is sustainable and competitive. Translate this to relevant and compelling Customer Propositions
- Ensure the products continue to be relevant and competitive, maximizing the asset throughout effective lifecycle management
- Engage appropriately with internal and external partners, e.g., salesforce, physicians, payers and patient groups to develop and systematically execute integrated activities that have a clear line of sight to the Strategies
B. Qualification/Knowledge/Experience:
- Level of Education: Life Science Degree (Pharmacy, Veterinary or Science), post graduate marketing qualification is a definite plus
- Experience :
- Previous experience of Pharmaceutical Orthopedic Therapy Area marketing management
- Knowledge of marketing, business principles and Pharma business environment
- Language :Fluent English proficiency is mandated
- IT Literacy :Professional knowledge of MS-Office
C. Competencies and Behaviors:
- An entrepreneurial winning mentality with strong learning capabilities and loads of energy
- Strong informative leadership
- Professional analytical thinking and problem-solving ability
- Ability to influence, persuade and convince
- Drive for results; the drive to put energy into achieving results and take actions to exceed goals
- Striving for continuous improvement
- Customer service: anticipate the needs and expectations of customers
- Able to cope with stress and change
- Excellent strategic planning & execution for business plan
- Ability to communicate commercial value of products to target audience
- Excellent communication, advanced presentation and interpersonal skills
- Drive to succeed with a strong work ethic and project management skill
- Strong collaborative ability and dedication to team accomplishment
- Enjoy the new challenge with open and flexible mindset
Company Profile:
Incandesce Pharmaceuticals. is an Egyptian pharmaceutical company committed to enhancing quality of life and providing peace of mind through patient-focused healthcare solutions. The company produces a wide range of pharmaceutical products, including CNS, biological biosimilar, nutraceutical, GIT, CVS, anti-infective, and OTC products. With a goal to become one of the top 20 pharmaceutical companies by 2026, INCANDESCE. is dedicated to being both an excellent place to work and a leader in the pharmaceutical industry.
Why Incandesce Pharmaceuticals
At Incandesce , we have inexhaustible and sustainable commitment to talents through engaging and developing them in a career-growth driven organizational culture. With us, there are always opportunities to break new ground.
We empower you to fulfill your ambitions, and our diverse businesses offer various career moves to seek new horizons.
We trust you with responsibility early on and support you to draw your own career map that is responsive to your aspirations and priorities in life.
You can follow us via:
https://www.linkedin.com/company/incandesce-pharma/viewAsMember=true
Website:
Website :https://www.incandesce.net/
EES:
Incandesce Pharmaceuticals is an equal opportunity employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, gender identity or expression, age disability, or other characteristics protected by prevailing regulations, practice or customs/traditions.
