Brand Manager - AGV

Abou Ghaly Motors

4-6 Years

Egypt, Cairo

Posted 20 hours ago

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Job Description

Role Responsibilities:

Develop and execute annual brand strategies and marketing plans aligned with business objectives, brand positioning, and commercial priorities
Conduct market research, consumer analysis, and competitive benchmarking to identify trends, insights, and growth opportunities
Translate consumer and market insights into impactful campaigns, product initiatives, and marketing programs that drive brand growth and market share
Lead integrated marketing campaigns, brand activations, events, and experiential initiatives to strengthen brand awareness, engagement, and consideration
Develop and manage strategic partnerships, sponsorships, and brand collaborations that enhance brand relevance and create value for consumers
Drive brand visibility, customer acquisition, and engagement through innovative partnership and co-marketing opportunities
Track and evaluate the effectiveness of campaigns, partnerships, and sponsorships, ensuring measurable return on investment and achievement of brand objectives
Design and implement consumer feedback and brand health measurement programs to evaluate perception, satisfaction, and loyalty
Identify customer pain points and opportunities to enhance the overall brand experience across all touchpoints
Monitor key brand performance indicators, market trends, and consumer behavior to optimize marketing strategies and improve brand equity
Drive digital marketing innovation by leveraging emerging technologies, platforms, and data-driven insights to strengthen brand performance and customer engagement
Manage brand governance, ensuring consistency of messaging, visual identity, and customer experience across all communication channels

Requirements

Bachelor's degree in marketing, Business Administration, Communications, or a related discipline
Expertise in Strategic Marketing & Brand Management for Malls is a Plus
4-6 years of experience in Marketing
Proficiency in Digital Marketing and Marketing Technology
Strong skills in Customer Experience Management and Market Research
Ability to develop and manage Partnership & Sponsorship relationships
Proven experience in developing and executing integrated marketing activities within real estate, retail, hospitality, mixed-use developments, or customer-centric industries
Flexible to work for both locations Obour & October.