Brand Manager

About Areen East & West:

Areen East & West is a leading FMCG distribution and brand-building company based in Dubai, UAE, managing a portfolio of well-known, market leading, international brands across the GCC. Beyond distribution, the company plays an active role in driving brand growth through localized marketing, commercial planning, retail execution, e-commerce development, and market expansion. Working across categories such as personal care, baby care, home care, and health & wellness, AEW partners closely with global brand owners and regional customers to build brands with strong in-market relevance and commercial impact.

About the Role:

We are looking for a Brand Manager to manage end-to-end brand strategy and execution, conduct market analysis and drive marketing campaigns through online and offline channels to drive brand growth and customer engagement, including brand positioning, product development & launch, budget management, and collaboration with cross-functional teams to align branding efforts.

Reporting directly to the Marketing Head, this role requires a proactive, commercially minded, and hands-on individual who can turn brand strategy into strong digital execution across brand-building and conversion-driving touchpoints.

Key Responsibilities:

• Own and execute brand plans by translating broader brand strategy into relevant and effective local marketing initiatives
• Lead the development and execution of 360° marketing plans across digital, in-store, activations, and media channels
• Identify growth opportunities and build strong marketing platforms that support commercial priorities and drive brand relevance
• Lead product launches and key initiatives with clear focus on timing, market impact, and return on investment
• Work closely with Sales, E-commerce, Trade Marketing, Supply Chain, and external partners to ensure strong execution across channels
• Act as a key marketing partner to the E-commerce team by supporting content, visibility, launches, and online growth opportunities
• Ensure brand activities are aligned with business priorities and executed effectively in-market
• Manage budgets, agencies, and external partners to deliver high-quality and commercially relevant output

What We're Looking For:

• Bachelor's Degree in Marketing, Business Administration, or a related field
• MBA or equivalent is a plus
• 5–7 years of experience in Brand Management or Marketing roles
• FMCG / Consumer Goods experience is mandatory
• Experience in Regional / Middle East markets is preferred
• Proven exposure to product launches, ATL / BTL campaigns, and in-store execution
• Strong understanding of brand management and adapting strategies to local market needs
• Hands-on experience across 360° marketing tools and channels
• Good understanding of E-Commerce marketing, including content, visibility drivers, and sales-support initiatives
• Experience in managing budgets, digital & social media agencies, and external partners
• Strong analytical, communication, and stakeholder management skills

Who You Are:

• You think like an owner, not just a marketer
• You bring an entrepreneurial mindset and naturally look for growth opportunities
• You are commercially minded and prioritize initiatives that drive sell-out and business impact
• You are proactive, hands-on, and execution-focused
• You are agile and adaptable, and comfortable operating in a fast-moving business environment
• You are a strong collaborator who can work effectively across functions and with external partners
• You combine strategic thinking with the ability to make things happen on the ground

If you are passionate about building brands, creating impact in-market, and taking ownership beyond your job title, we would love to hear from you.