Brand Manager (Banking)

We are looking for a strategic, customer-focused brand leader to strengthen brand positioning in the UAE and lead high-impact sponsorship, CSR, and diversity and inclusion programmes.

This role will partner closely with marketing, communications, corporate affairs, and business teams to deliver a consistent brand experience, deepen market relevance, and connect brand activity to commercial priorities.

Key responsibilities include:

• Lead the development and stewardship of the brand in the UAE market
• Shape sponsorship, CSR, and community-impact programmes
• Drive diversity and inclusion communications, including initiatives that amplify the visibility of women and people of determination
• Build relationships with national bodies, external partners, agencies, and senior internal stakeholders
• Ensure a consistent tone of voice across English and Arabic communications
• Take a digital-first approach to integrated marketing communications and PR
• Use customer insight and market understanding to guide brand initiatives
• Manage budgets responsibly and maximise return on investment
• Provide strategic brand counsel and support reputation management when required

The ideal candidate will bring 10–15 years of relevant experience in banking, financial services, or a comparable marketing environment, with strong brand strategy, stakeholder-management, budgeting, agency-management, and communication skills. A genuine interest in CSR, D&I, and customer-centric brand building is essential.