Brand Manager

Job Summary

The Brand Manager is responsible for developing, managing, and strengthening the brand identity of the automotive company. This role ensures consistent brand positioning, impactful marketing campaigns, and strong market presence across all channels. The Brand Manager will work closely with product, sales, digital, and customer experience teams to drive brand growth, increase market share, and support successful product launches.

Key Responsibilities

Brand Strategy & Positioning

Develop and execute brand strategies aligned with company vision and market trends.

Maintain brand consistency across all internal and external communications.

Conduct regular brand health analysis (awareness, perception, customer insights).

Strengthen brand identity through market differentiation and unique value propositions.

Marketing & Campaign Management

Create 360 marketing campaigns for new models, services, and initiatives.

Oversee digital, print, outdoor, and experiential campaigns.

Manage media planning, agency communications, and creative development.

Evaluate campaign performance and optimize based on analytics and market feedback.

Product Launch & Promotion

Lead branding activities for vehicle launches including positioning, messaging, and go-to-market strategies.

Collaborate with Product & Sales teams to prepare launch materials and dealer toolkits.

Ensure alignment between marketing communication and product features/benefits.

Market & Competitor Analysis

Conduct market research to identify customer needs, trends, and competitor activities.

Track pricing, offers, communication style, and positioning of competing automotive brands.

Provide insights to support strategic decisions and forecast consumer behavior.

Digital & Social Media Management

Oversee brand presence on all digital platforms (website, social media, paid ads).

Monitor online reputation, customer engagement, and content quality.

Work with digital teams to optimize SEO/SEM, content strategy, and conversion rates.

Dealer & Retail Coordination

Support dealerships with branding guidelines, promotional materials, and event kits.

Ensure consistent showroom branding and retail visibility.

Coordinate co-op marketing activities with dealers.

Budget Management

Plan and manage annual brand marketing budgets.

Track spending, ROI, and ensure cost-effective execution of campaigns.

Collaboration & Stakeholder Management

Liaise with cross-functional teams including Sales, CRM, After-Sales, and Product Planning.

Manage relationships with creative, media, PR, and event agencies.

Ensure timely delivery of marketing assets and campaigns.

Qualifications & Skills

Education

Bachelor's degree in Marketing, Business Administration, or related field.

MBA or specialization in Marketing preferred.

Experience

47+ years of experience in brand management or marketing in Automotive industry

Strong understanding of automotive consumer behavior and market dynamics in middle east.

Soft Skills

Strong communication and leadership abilities.

Strategic thinker with creative problem-solving skills.

Ability to work under pressure and manage multiple projects.

Excellent stakeholder and agency management skills.

Key Performance Indicators (KPIs)

Brand awareness & perception score

Lead generation & campaign ROI

Market share growth

Digital engagement & web traffic

Successful product launches

Dealer satisfaction with branding support