Brand Manager

Job Title: Branding Manager

Job Summary

The Branding Manager is responsible for developing, implementing, and maintaining the company's brand identity across all channels. This role ensures consistent brand messaging, strengthens brand equity, and supports business growth through strategic brand positioning and storytelling.

Key Responsibilities

Brand Strategy & Positioning

Develop and execute the overall brand strategy aligned with business objectives

Define brand positioning, value proposition, and tone of voice

Ensure brand consistency across all internal and external communications

Brand Management

Own and manage brand guidelines and ensure compliance across teams

Monitor brand performance, awareness, and perception in the market

Protect and enhance brand reputation

Marketing & Communications

Collaborate with marketing, digital, product, and sales teams on campaigns

Oversee branding for advertising, social media, website, PR, and events

Review and approve creative assets (visuals, copy, videos, campaigns)

Market & Consumer Insights

Conduct market research, brand audits, and competitive analysis

Track industry trends and consumer behavior to refine branding strategies

Campaign & Project Management

Lead brand campaigns from concept to execution

Manage agencies, designers, and external partners

Ensure projects are delivered on time, within scope, and budget

Internal Branding

Promote brand culture internally and align employees with brand values

Support employer branding initiatives

Key Performance Indicators (KPIs)

Brand awareness and recognition

Brand consistency and compliance

Campaign effectiveness and ROI

Market positioning vs competitors

Engagement metrics across channels

Qualifications & Experience

Bachelor's degree in Marketing, Branding, Communications, or related field

58 years of experience in branding or marketing roles

Proven experience in brand strategy and campaign management

Experience working with creative agencies

Skills & Competencies

Strong strategic and creative thinking

Excellent communication and storytelling skills

Analytical mindset with attention to detail

Project management and stakeholder management

Ability to work cross-functionally

Strong understanding of digital and social media branding

Preferred (Nice to Have)

MBA or professional marketing certification

Regional or international brand exposure