Brand Manager ( FMCG)

Responsibilities

• Develop and execute brand strategies, marketing plans, and product innovations to drive sustainable growth.
• Track product performance at customer level, including sell-in and sell-out, and analyze data to identify gaps and opportunities.
• Guide and support the sales team with market insights, opportunities, and actionable data to maximize distribution and rotation.
• Analyze and report on brand performance, KPIs, and ROI of marketing and trade activities.
• Monitor market dynamics, consumer behavior, and competitive activities to anticipate trends and risks.
• Develop and manage pricing, promotion, and distribution strategies aligned with brand positioning.
• Lead product launches, relaunches, and in-market execution plans.
• Ensure brand consistency across all channels, materials, and touchpoints.
• Coordinate with customers to improve visibility, shelf presence, and promotional effectiveness.

Qualifications

• Must have hands-on experience in Food FMCG (mandatory).
• Minimum 2+ years of experience in brand management, marketing, or a similar FMCG role.
• Strong analytical skills with the ability to translate data into commercial actions.
• Proven experience working closely with sales teams and managing trade activities.
• Solid understanding of retail dynamics, distribution, pricing, and promotions.
• Excellent communication and stakeholder management skills.
• Results-driven mindset with strong execution capabilities.