Brand Manager

Company Description LIBRA Sport is a sportswear brand dedicated to providing performance-focused apparel for women who prefer modest clothing. The company combines high-tech textile technology with modern sportswear innovation to enable athletes to perform at their maximum potential. LIBRA Sport focuses on comfort, functionality, and style, ensuring that products support a wide range of sports and fitness activities. The brand is committed to empowering women through thoughtfully designed, high-quality sportswear that respects individual preferences and needs.

Role Description The Brand Manager at LIBRA Sport is a full-time role based in El Obour City. The Brand Manager will oversee all sales, operations, marketing, production, design activities. Day-to-day responsibilities include developing and executing brand and marketing campaigns, managing social media and digital presence, coordinating with design and product teams on product developments and launches, reporting to the CEO on sales and financial reports, driving sales, managing the operations.

Qualifications

• Experience in brand management, marketing strategy, and product development, preferably in fashion, sportswear, or consumer goods.
• Skills in digital and social media marketing, including content planning, engagement tracking, and performance analysis.
• Strong analytical abilities for market research, competitor analysis, and interpreting consumer insights.
• Excellent communication, storytelling, and presentation skills, with attention to detail in written and visual materials.
• Proven ability to work cross-functionally with design, product, and sales teams, and to manage external agencies or partners.
• Strong retail experience involving operations, distribution, warehousing, and sales
• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• Experience with brand metrics, KPIs, and tools such as social media analytics, CRM, or marketing automation platforms is beneficial.
• Presents sales reports and financial reports to the management on a monthly basis