Brand Manager - ( Subsidiary: Cookievore )
Brand Manager - ( Subsidiary: Cookievore )
linah farms- Posted a month ago
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Job Description
Brand Strategy & Development
Education
- Develop and implement comprehensive brand strategies aligned with the company's business objectives
- Maintain and strengthen the company's brand positioning and identity across all customer touchpoints
- Ensure consistent brand messaging, tone of voice, and visual identity
- Plan, execute, and evaluate integrated marketing campaigns across digital, social media, and offline channels
- Coordinate promotional activities, product launches, and seasonal campaigns
- Monitor campaign performance and optimize marketing activities to maximize ROI
- Analyze market trends, customer behavior, and competitor activities
- Identify opportunities for innovation and brand growth
- Translate customer insights into actionable marketing strategies and product positioning
- Oversee the development of packaging, marketing materials, and brand visuals
- Collaborate with Design, Sales, Production, and Product Development teams to ensure brand consistency
- Support new product launches through effective branding and communication strategies.
- Monitor brand performance using relevant KPIs and market data
- Measure campaign effectiveness and recommend improvements
- Stay updated with industry trends, digital marketing developments, and consumer preferences
- Continuously identify opportunities to strengthen brand equity and customer engagement
Education
- Bachelor's degree in Marketing, Business Administration, or a related field.
- 3-5 years of experience in Brand Management, Marketing, or Consumer Marketing
- FMCG industry experience is mandatory
- Experience managing integrated marketing campaigns and product launches is highly preferred.
- Strong understanding of brand management principles and consumer marketing
- Experience with digital marketing platforms and social media marketing
- Knowledge of market research techniques and performance analytics
- Proficiency in Microsoft Office and marketing analytics tools
- Familiarity with graphic design workflows and creative development processes is an advantage.
- Strategic thinking and business acumen
- Creativity and innovation
- Strong analytical and problem-solving skills
- Excellent communication and storytelling abilities
- Project management and organizational skills
- Cross-functional collaboration and stakeholder management
- Results-oriented mindset with attention to detail
- Ability to work in a fast-paced FMCG environment
- Leadership, initiative, and decision-making skills
More Info
Key Skills
Graphic Design Workflows
Performance Analytics
Marketing Analytics Tools
About Company