Brand Manager - ( Subsidiary: Cookievore )

3-5 Years

Job Description

Brand Strategy & Development

Develop and implement comprehensive brand strategies aligned with the company's business objectives
Maintain and strengthen the company's brand positioning and identity across all customer touchpoints
Ensure consistent brand messaging, tone of voice, and visual identity

Marketing Campaign Management

Plan, execute, and evaluate integrated marketing campaigns across digital, social media, and offline channels
Coordinate promotional activities, product launches, and seasonal campaigns
Monitor campaign performance and optimize marketing activities to maximize ROI

Market Research & Consumer Insights

Analyze market trends, customer behavior, and competitor activities
Identify opportunities for innovation and brand growth
Translate customer insights into actionable marketing strategies and product positioning

Brand Assets & Cross-Functional Coordination

Oversee the development of packaging, marketing materials, and brand visuals
Collaborate with Design, Sales, Production, and Product Development teams to ensure brand consistency
Support new product launches through effective branding and communication strategies.

Performance & Continuous Improvement

Monitor brand performance using relevant KPIs and market data
Measure campaign effectiveness and recommend improvements
Stay updated with industry trends, digital marketing developments, and consumer preferences
Continuously identify opportunities to strengthen brand equity and customer engagement

Requirements

Education

Experience

3-5 years of experience in Brand Management, Marketing, or Consumer Marketing
FMCG industry experience is mandatory
Experience managing integrated marketing campaigns and product launches is highly preferred.

Technical Knowledge

Strong understanding of brand management principles and consumer marketing
Experience with digital marketing platforms and social media marketing
Knowledge of market research techniques and performance analytics
Proficiency in Microsoft Office and marketing analytics tools
Familiarity with graphic design workflows and creative development processes is an advantage.

Competencies