Job Description

Job Purpose

We are looking for a dynamic and commercially driven Brand, Licensing & Marketing Manager to manage the end-to-end lifecycle of our watch and jewelry brands, focusing on brand positioning, marketing execution, licensing, sales support, supplier coordination, and stock management.

The role requires a strong understanding of luxury brand management, marketing, licensing, and the UAE/regional market, with the ability to translate market insights into commercially successful brand strategies.

Key Responsibilities

Brand Management

Develop and implement brand strategies aligned with business objectives and market requirements.
Monitor market trends, customer requirements, competitor activity, and brand performance.
Ensure consistent brand positioning and adherence to brand guidelines across all markets.
Support sales teams with product information, POSM, displays, catalogues, and brand presentations.
Coordinate new collection launches and brand initiatives across customer and regional markets.

Marketing & Brand Communication

Develop and implement strategic marketing plans across multiple channels and markets.
Coordinate brand campaigns and marketing activities with internal creative/studio teams and regional teams.
Manage catalogues, product communication, advertising calendars, PR, media planning, and promotional activities.
Coordinate gifts with purchase (GWP) and other marketing materials.
Ensure consistent brand communication across all markets and customer touchpoints.
Monitor marketing effectiveness and ensure activities align with brand objectives and budgets.

Licensing & Brand Principal Management

Develop and maintain strong relationships with international brand principals and licensing partners.
Ensure brand communication and marketing activities remain aligned with brand guidelines.
Coordinate marketing and promotional approvals with brand principals.
Keep brand principals updated on marketing initiatives, brand performance, and market developments.
Monitor contractual requirements, including royalty payments and related obligations.

Sales, Market & Customer Management

Work closely with sales teams to develop brand strategies for UAE and export markets.
Conduct regular market visits and competitor analysis covering products, pricing, positioning, and market trends.
Support collection launches across customers and regional markets.
Prepare and present product updates during sales meetings and train sales teams on key product attributes.
Support customer requirements, order planning, product proposals, and slow-moving stock strategies.

Supplier & Supply Chain Coordination

Coordinate with suppliers on collection planning, forecasting, pricing, and order placement.
Ensure new collections are communicated and rolled out to customers well in advance.
Follow up on pending orders, pricing issues, production status, and deliveries.
Coordinate with logistics teams regarding incoming shipments, local deliveries, and required documentation.
Work with internal teams to resolve shipment, stock, and product discrepancies.

Stock & Commercial Management

Monitor sales, stock levels, product performance, and brand performance across customers.
Analyze stock health and identify best sellers, slow movers, ageing stock, and dead stock.
Develop action plans for replenishment, phase-in/phase-out of collections, and liquidation of slow-moving products.
Review customer stock and recommend appropriate replenishment or pull-back strategies.
Monitor defective and damaged products and coordinate necessary corrective actions.
Prepare and maintain sales, purchase, forecasting, stock, and performance reports.

Budgeting & Performance

Prepare annual sales and purchase budgets for assigned brands and channels.
Track monthly performance against targets and identify opportunities for improvement.
Monitor marketing and purchase budgets.
Analyze brand performance and provide regular business updates to management.
Review credit notes and commercial adjustments related to slow-moving stock.

Requirements

Bachelor's degree or diploma in Marketing, Brand Management, Business Administration, or a related field.
3–5 years of relevant experience in brand management, marketing, licensing, or a related commercial role.
Previous experience in watches and jewelry is highly preferred.
Experience in luxury, premium retail, distribution, or FMCG/consumer brands will be an advantage.
Strong understanding of brand management, marketing, licensing, and UAE market dynamics.
Experience in advertising, promotions, campaign planning, and market analysis.
Strong commercial understanding, with experience in budgeting, forecasting, sales analysis, and stock management.
Strong communication, negotiation, coordination, and stakeholder-management skills.
Ability to work effectively with suppliers, sales teams, creative teams, logistics, finance, and international brand principals.
Proficiency in Microsoft Office, particularly Excel and PowerPoint.