Job Purpose
The Brand Marketing Director is responsible for defining, building, and leading the company's end-to-end brand vision across corporate and project levels. This role ensures the creation of a credible, aspirational, and commercially effective brand that supports sales performance, investor confidence, and long-term brand equity.
The position is a senior leadership role with hands-on execution, ideal for a new or fast-scaling real estate development platform.
Key Responsibilities
Brand Vision, Strategy & Governance
- Define and own the corporate brand vision, positioning, and narrative in alignment with the Chairman and CEO
- Establish and manage brand architecture across corporate, project, and sub-brands
- Develop and enforce brand governance frameworks and brand guidelines
- Act as the brand custodian across all internal and external touchpoints
Integrated Marketing & Go-to-Market Strategy
- Develop and lead company-wide brand and marketing strategies
- Define go-to-market strategies for project launches, phases, and portfolio expansion
- Ensure alignment between brand, sales, product, and investor messaging
- Translate business objectives into impactful marketing and brand initiatives
Project Launches & Commercial Enablement
- Lead brand and marketing strategy for new project launches and repositioning initiatives
- Oversee development of sales enablement tools including brand decks, brochures, master plans, and digital assets
- Partner with Sales teams to ensure brand storytelling supports conversion and revenue targets
Communications, PR & Reputation Management
- Own external communications and public relations strategy
- Build and manage brand credibility with investors, brokers, media, and key stakeholders
- Lead crisis communications and brand risk management when required
- Ensure all messaging complies with UAE and GCC cultural and regulatory norms
Digital, Experience & Innovation
- Oversee digital ecosystems including corporate and project websites, platforms, and social media
- Ensure a consistent, differentiated customer journey and brand experience
- Drive innovation in branding, digital technology, and customer engagement
Leadership, Team & Partner Management
- Build and lead the internal brand and marketing team
- Appoint, brief, and manage external agencies including creative, digital, and PR partners
- Define KPIs, performance benchmarks, and development plans for teams and partners
Budgeting, Performance & ROI
- Own and manage the brand and marketing budget
- Track brand health, campaign performance, and ROI
- Use data and insights to continuously optimize marketing effectiveness
Key Deliverables (First 18-24 Months)
- Institutionalized corporate brand identity
- Clear brand architecture and governance model
- Successful launch of flagship real estate developments
- Strong and consistent market reputation
- Scalable brand and marketing organization
Key Performance Indicators (KPIs)
- Brand awareness, perception, and trust metrics
- Project launch success and sales enablement effectiveness
- Consistency and quality of brand execution
- Marketing ROI and budget efficiency
- Team and partner performance
Requirements
Qualifications & Experience
- Bachelor's degree in Marketing, Business, Communications, or a related field
- Master's degree or MBA preferred
- 12-18+ years of progressive experience in brand and marketing leadership
- Proven experience in real estate or large asset-backed businesses
- Strong UAE and GCC market exposure preferred
Skills & Competencies
Technical Skills
- Brand strategy and brand architecture
- Real estate and project marketing
- Integrated marketing, PR, and communications
- Digital transformation and customer experience
- Budget planning, forecasting, and ROI measurement
Behavioral Competencies
- Strategic leadership and decision-making
- Strong commercial and sales enablement mindset
- Executive presence and stakeholder management
- Ability to operate in fast-scaling environments
Benefits
- In accordance with prevailing market standards + Other benefits Offered by the Company
