Brand & Marketing Manager
Cinema City International- Posted a month ago
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Job Description
About us
Cinemacity is a multi-site cinema & restaurant group delivering premium dining and curated film experiences across the UAE. We're looking for a hands‑on Marketing & Brand Manager to run local performance marketing, brand strategy, and oversee brand stewardship for our venues.
You'll lead campaign execution and brand management to drive ticket and F&B revenue, produce on‑brand content, manage community & influencer activity, and ensure a consistent guest experience across locations.
This is a hybrid creative/operational role reporting to the Brand Director and CEO.
Key responsibilities
- Plan & execute multi-channel campaigns (social, email/CRM, local activations, OOH) that drive bookings, footfall and F&B sales.
- Maintain and evolve brand guidelines; ensure consistent messaging and visual identity across venues and channels.
- Head creative direction with agency partners and/or in-house creatives.
- Own organic social channels, community engagement and influencer/KOL programs.
- Brief, manage and evaluate external agencies/freelancers for paid media, creative production and PR.
- Support paid media and CRM campaigns: audience segmentation, briefs, reporting and optimization.
- Train venue teams on campaign activation, upsell mechanics and brand standards.
- Monitor performance and report weekly/monthly.
- Support event, premiere and private-hire marketing activations.
Must-have qualifications & skills
- 5-8+ years marketing experience; hospitality, F&B or entertainment experience preferred.
- Strong content creation and campaign execution skills.
- Solid copywriting and creative briefing ability; hands-on with social/video formats.
- Excellent team and stakeholder management and ability to work in a fast-paced operational environment.
- Arabic language skills are advantageous but not required.
Nice-to-have
- Experience with branding, graphic design, media and content production, loyalty/membership communications, local PR or events marketing.
- Familiarity with POS/ticketing integrations and CRM platforms.
- Design experience & skills
- Experience with Adobe Suite
Salary Range
AED 12,000–18,000/month, depending on experience.
Senior and top-of-band candidates are considered for additional incentives.
How to apply
Please submit your CV + 2 campaign examples or portfolio link.
Shortlisted candidates may receive a short practical brief.
More Info
Key Skills
local activations
creative briefing
multi-channel campaigns
