Brand Senior Manager

5-7 Years

Job Description

Strategic Planning: Develop and execute comprehensive marketing strategies and plans to increase market share, brand awareness, and customer acquisition
Team Leadership: Lead, mentor, and manage a high-performing marketing team, fostering a culture of creativity, collaboration, and high performance
Budget Management: Create and manage the annual marketing budget, ensuring effective allocation of resources across various campaigns and initiatives
Campaign Management: Oversee the planning, implementation, and analysis of all marketing campaigns across various channels, including digital, print, social media, and traditional media
Brand Management: Develop and maintain a strong and consistent brand identity, ensuring brand guidelines are followed across all marketing touchpoints
Market Research: Conduct in-depth market research and competitive analysis to identify trends, consumer behavior, and new opportunities for growth
Cross-Functional Collaboration: Work closely with other departments, such as sales, product development, and finance, to ensure marketing efforts support overall business goals
Performance Analysis: Utilize data and analytics to measure the effectiveness of marketing campaigns, generate performance reports, and make data-driven decisions for continuous improvement
Stakeholder Relations: Build and maintain strong relationships with internal and external stakeholders, including senior leadership, clients, and external agencies

Job Scope

Senior-Level Marketing Leadership: Typical candidate must have at least Five years of experience as a Brand Senior Manager or Senior Marketing Manager at an international company.
Project and Brand Operations: Hands-on role in organizing and managing product and brand projects. This includes overseeing the entire lifecycle of a marketing initiative, from concept to execution and analysis
Celebrity Endorsements: Successful history of cooperating with local celebrities for endorsement deals. This indicates a need for strong negotiation, relationship management, and a clear understanding of how to leverage a public figure's brand to drive consumer interest
Traditional Media and Mobile Media: Experience in managing campaigns on Local TV and OOH (Out-of-Home) media is crucial. The requirement for a strong relationship with Media
Team Management: You must have at least five years of experience managing a marketing team
Leadership: Responsible for mentoring, guiding, and overseeing a group of marketing professionals
Professionalism and Communication: Emphasizing the need for strong interpersonal skills and the ability to build and maintain professional relationships.

Requirements

A bachelor's degree in marketing, Business, Communications, or a related field is typically required. A Master's degree is often preferred.
Professional English skills for both speaking and writing to effectively communicate with international partners and stakeholders.
Strong leadership and team-building skills
Excellent strategic thinking and analytical abilities
In-depth knowledge of all aspects of marketing, including digital marketing, content marketing, SEO, social media, and traditional advertising
Exceptional communication and interpersonal skills
Proficiency with marketing analytics tools (e.g., Google Analytics) and other marketing software
Ability to manage multiple projects and work effectively under pressure
Creative and results-driven mindset