Brand Specialist

Brand Executive Specialist / Supervisor

Role Overview

We are looking for a highly capable Brand Executive Specialist / Supervisor to join our Saudi team.

This role is ideal for a power user of the Saudi marketing landscape — someone who understands local regulations, media habits, consumer behavior, and cultural trends. You will be responsible for the end-to-end execution of brand marketing activities, helping position our English learning app as a leading educational solution in the Kingdom.

Key Responsibilities

1. Independent Campaign Execution

Project Ownership

• Independently manage the rollout of marketing campaigns from the initial brief through execution and final performance reporting.
• Coordinate with internal teams and external partners to ensure campaigns are delivered on time and according to brand standards.

Tactical Planning

• Develop detailed action plans for monthly promotions and marketing campaigns.
• Coordinate the delivery of all digital and offline marketing assets, ensuring they are completed on time and aligned with Saudi cultural expectations.
• Monitor campaign progress and proactively resolve execution issues.

2. Content & Copywriting

Local Content Creation

• Take the lead in developing Saudi-first content tailored to local audiences and cultural preferences.
• Write and adapt Arabic marketing copy for social media, campaigns, promotional materials, and offline activations.
• Work closely with creative teams to ensure content is locally relevant, engaging, and consistent with the brand voice.
• Stay updated on local trends, consumer interests, and social media conversations to identify relevant content opportunities.

3. Event & Activation Supervision

On-the-Ground Leadership

• Act as the primary supervisor for offline activations, university roadshows, mall events, exhibitions, and booth setups across Saudi Arabia.
• Coordinate with vendors, event agencies, and internal stakeholders to ensure smooth execution.
• Oversee event logistics, branding materials, staffing, and on-site requirements.
• Conduct post-event evaluations and provide recommendations for future activations.

Requirements

• 5–10 years of hands-on experience in brand marketing, social media management, marketing execution, or creative roles within Saudi Arabia.
• Strong understanding of the Saudi consumer market, cultural landscape, and local marketing environment.
• Native or fluent Arabic, preferably with strong knowledge of the Saudi dialect, and strong English communication skills.
• Proven ability to manage marketing projects independently from concept to execution and final reporting.
• Strong hands-on execution skills — you don't just oversee projects; you are comfortable writing, creating, coordinating, posting, and organizing.
• Experience in offline events, activations, roadshows, exhibitions, or mall campaigns is highly preferred.
• Strong organizational and project management skills, with the ability to manage multiple priorities in a fast-paced environment.
• Self-motivated, proactive, and able to work independently.
• Experience in EdTech, education, technology, or consumer-facing businesses is a plus.