Job Purpose:
We are seeking a motivated and detail-oriented Brand Specialist to support the execution of marketing strategies, drive brand growth, and strengthen market positioning within the Pharmaceutical Consumer Line.
The Brand Specialist will collaborate closely with cross-functional teams to ensure effective campaign execution, monitor brand performance, and support key initiatives that enhance brand visibility and consumer engagement.
Key Responsibilities:
- Support the development and execution of brand strategies and annual marketing plans.
- Assist in monitoring brand performance, sales, and market share across consumer pharma products.
- Ensure brand visibility and compliance with regulatory guidelines.
- Plan and coordinate promotional campaigns, events, and product activations.
- Develop marketing materials (POSM, brochures, digital content) in collaboration with agencies.
- Track and analyze campaign performance to optimize return on investment (ROI).
- Conduct regular market and competitor analysis to identify growth opportunities.
- Gather consumer insights and recommend actions to strengthen brand positioning.
- Provide sales forecasts and monitor stock levels to ensure product availability.
- Work closely with Sales, Medical, and Regulatory teams to align marketing initiatives.
- Coordinate with distributors and pharmacies to support in-store visibility and promotions.
- Maintain effective communication with regional and global brand partners.
- Prepare regular reports on brand performance, campaign results, and market updates.
- Present recommendations for improving brand equity and sales performance.
Experience, Qualifications & Skills:
- Bachelor's degree in Marketing, Business Administration, Pharmacy, or a related field.
- 2–4 years of experience in brand management, preferably within pharmaceuticals, consumer healthcare.
- Strong understanding of consumer marketing principles and retail trade dynamics.
- Excellent communication, analytical, and presentation skills.
- Proficiency in MS Office (Excel, PowerPoint, Word); digital marketing experience is an advantage.
- Strong organizational skills with the ability to manage multiple projects.
- Fluency in English required; Arabic is a plus.
