Branding Specialist

Company Description

Innovera, founded in April 2013, is a multinational EdTech company dedicated to transforming education and empowering educators globally. With deep expertise in educational technology, the company provides large-scale LMS deployment, professional development programs, and innovative curriculum and content solutions. Operating mainly in the Middle East and Africa, Innovera bridges gaps between mature and emerging markets as a trusted partner of leading international EdTech brands. Committed to international standards, Innovera offers software development, consultancy, and support to elevate learning experiences for classrooms worldwide.

Role Description

This is a full-time on-site role for a Branding Specialist based in Cairo, Egypt. The Branding Specialist will be responsible for developing and implementing branding strategies to enhance the company's market presence. Daily tasks include conducting market research, creating and maintaining brand guidelines, collaborating with cross-functional teams for consistent messaging, and crafting marketing materials. The role will also involve analyzing branding effectiveness and aligning company and product branding with overall business objectives.

Qualifications

• Proven skills in Branding, Brand Strategy, and Brand Communication
• Experience in Content Creation, Graphic Design, and Visual Storytelling
• Knowledge of Market Research and Competitive Analysis
• Proficiency in developing marketing strategies and crafting messages that align with brand positioning
• Proficiency in design tools such as Adobe Creative Suite or similar platforms is highly advantageous
• Strong project management, organizational, and collaboration skills
• Excellent written and verbal communication skills in English; proficiency in Arabic is a plus
• Bachelor's degree in Marketing, Communications, Design, or a related field
• 3-5 Previous years of experience in an EdTech or education-oriented organization is an advantage.