BTL Account Manager

Employer Overview:

A marketing agency specializing in below-the-line (BTL) marketing and immersive on-ground activations. The agency transforms brands messages into memorable real-world experiences through creative concepts and end-to-end execution, including design, production, printing, events management, activation campaigns, roadshows, sampling, in-store promotions, POSM, giveaways, and digital marketing.

Job Summary:

The BTL Account Manager is responsible for managing client relationships, acquiring new clients, and growing existing accounts to drive revenue. The role focuses on understanding client needs, presenting suitable marketing solutions, preparing quotations, and identifying opportunities for upselling and account growth while achieving sales targets.

Key Responsibilities:

• Manage and develop relationships with existing clients to ensure satisfaction, retention, and long-term business partnerships.
• Identify, approach, and acquire new clients to expand the agency's customer base and generate new business opportunities.
• Understand clients marketing objectives and recommend suitable BTL services, including activations, events, roadshows, sampling, printing, POSM, giveaways, and digital marketing.
• Identify opportunities to refresh existing campaigns and upsell or cross-sell additional services to current clients.
• Prepare quotations, proposals, and basic presentations based on client requirements and project needs.
• Follow up on client inquiries, quotations, proposals, and ongoing sales opportunities to convert leads into business.
• Achieve monthly sales targets and contribute to annual sales milestones.
• Coordinate with internal teams to communicate client requirements and support the effective delivery of agreed services.
• Maintain accurate client records, sales activities, correspondence, and follow-up schedules using Microsoft Office and Outlook.

Qualifications:

• Bachelor's degree in Marketing, Sales, or a related field.
• 1-3 years of experience in account management.
• Previous experience in a BTL advertising or marketing agency.
• Fluency in English language.
• Strong client-handling and relationship-building skills.
• Good communication and interpersonal skills.
• Creativity and innovation.
• Basic presentation and quotation preparation skills.
• Client needs assessment and solution presentation.
• Identifying new business opportunities and account-growth potential.
• Understanding of BTL marketing services and promotional campaigns.
• Proficiency in Microsoft Office.
• Ability to build and maintain long-term client relationships.
• Ability to manage multiple accounts and follow up on opportunities effectively.
• Ability to think creatively and recommend suitable solutions for clients.
• Ability to coordinate with internal teams to support successful project execution.