Business Analyst

Objectives:

To analyse and segment customers data.

To do predictive analysis on data and contribute in leads generation.

To assist in designing CLM campaigns.

To analyse leads and closely monitor the sales funnel process.

To liaise and closely work with the sales & marketing functions.

To proactively assist in the implementation of the CRM system and BI tools.

To prepare monthly and quarterly reports/dashboards (such as Sales Funnel, Lost Sales, Campaign Management, NPS, Retention & Conquests Rates, etc.).

Responsibilities:

Campaign Management identifying if campaign is successful based on cost per lead and cost per sale.

Segment customers database in order to design specific win-back campaigns based on End of Term (Finance), Repurchase customers, End of BSI/BRI and Complaint Customers.

Analyse the lost sales, investigate reasons through follow-up enquiries, and prepare a summary report.

Nurturing the data enrichment process on periodic basic.

Maintain or update business intelligence tools, databases, dashboards, systems or methods.

Managing the Sales Funnel Process and identifying the gaps that require focus from Sales Management.

Monitory Walk-in activities and source of business/enquiries.

Assist in running the Loyalty program.

Assist in the CRM implementation and related processes.

Expectations:

Minimum 3-5 years of data analysis and reporting in the CRM department experience.

Strong background in Customer Acquisition, Re-engagement and retention methodologies.

Experience in the Automotive industry is highly preferred.

Excellent IT skills including CRM, Reporting tools such as Power BI, Tableau, MS Office and web-based technologies.

Strong Communication skills, written and verbal

Please note that only shortlisted candidates will be contacted. Thank you for your interest in joining AGMC.