Business Development Director

About Extend: Extend is a Saudi cultural intelligence and advertising company, operating since 2012, serving the Kingdom's leading brands and institutions across experiences, media, and publishing. We are building Extend CIP, the Cultural Intelligence Platform: one place to plan, manage, and measure all media activity, earned and paid, spanning media and influencer buying and a brand monitoring suite, with cultural intelligence and AI at its core.

The role: This is the founding sales seat for Extend CIP. You will acquire net-new clients to the platform, owning the full cycle from first outreach to funded deposit and first live campaign. Success is measured in platform ad spend: deposits secured, accounts activated, spend flowing through the platform. You will build the playbook for every seller after you run.

What you'll do:

• Drive net-new platform adoption: identify, engage, and close Saudi brands and agencies not yet buying through CIP

• Own the full sales cycle: prospecting, discovery, pitch, commercial negotiation, signed agreement, funded first deposit

• Build pipeline through targeted outreach, industry presence, and strategic account planning; maintain disciplined pipeline management and forecasting

• Lead value-driven discovery with senior decision-makers, including C-level stakeholders at brands and agencies

• Present and demonstrate the platform live; articulate differentiated value against point solutions, managed service, and international alternatives

• Develop winning strategies for competitive opportunities, including RFP responses and new business pitches

• Hand off cleanly to Account Management at activation, staying engaged through first campaigns to protect early spend

• Relay market and competitive intelligence to product teams to sharpen positioning and roadmap

• Evangelize self-serve, data-driven media planning, buying, and measurement in the Saudi market

What we're looking for:

• 6+ years in digital media or ad tech sales in Saudi Arabia or the GCC, with strong emphasis on net-new business development

• Demonstrated success in a quota-carrying acquisition role, consistently exceeding new business targets

• Experience selling advertising or media intelligence platforms (DSP, social ad platforms, influencer platforms, social listening and monitoring tools); platform sales strongly preferred over pure services sales

• Established network among Saudi brands, agencies, and marketing and communications leadership

• Executive presence; able to influence C-level decision-makers and run complex negotiation and contracting cycles

• Highly strategic and analytical, with strong commercial judgment

• Hunter mentality, bias toward action, energized by building from the ground up

• Fluent Arabic and English

Nice to have: experience introducing a new platform category to a market; government and semi-government client experience.