About the Role:
The purpose of this role is to drive and grow Storck's business in the KSA Lower Trade channel (Wholesalers, Discounters, Petromarts & Regional Key accounts/MM) by expanding coverage, strengthening key customer relationships, and delivering sales targets in partnership with BTC (distributor) sales teams.
Key Responsibilities
- Deliver sales growth and achieve channel targets
- Increase Numeric & Weighted Distribution
- Close SKU gaps and improve MSL compliance
- Secure BDAs, volume-driving deals, and new business opportunities
- Improve visibility, drop size, and in-store execution
- Build strong customer relationships and support BTC sales teams
- Submit daily activity reports and participate in weekly reviews
- Participate in monthly demand planning and forecast review meetings with BTC.
- Influence forecast accuracy and volume plans by linking distribution expansion, new listings, promotional activities, and channel development initiatives.
- Ensure distribution gains and commercial opportunities are reflected in future demand plans to support sustainable growth.
Coverage
- Riyadh and Buraidah
- Minimum 1 week/month in Buraidah
- Daily alignment with BTC sales team followed by field execution
What we're looking for
- 3–5 years of experience in FMCG confectionery sales, focused on Traditional/Lower Trade
- Strong understanding of the KSA Lower Trade landscape
- Strong analytical skills with working knowledge of Excel and reporting tools
- Effective communication and stakeholder management skills
- Ability to plan, prioritize, and execute independently in a field environment
- Strong commercial mindset with attention to detail
