About the Role
We are seeking a highly driven Business Development / KOL Operations Lead to spearhead our expansion into the India market.
This role will be responsible for building and scaling a high-impact KOL ecosystem within the forex and precious metals trading space. You will play a dual role in identifying internal high-value users with KOL potential and acquiring top-tier external KOLs and partners across India, driving both user growth and trading conversion.
Key Responsibilities
1. Internal KOL Development
- Identify high-net-worth Indian users from existing platforms and assess KOL potential
- Design tailored incubation strategies aligned with Indian user behavior and cultural nuances
- Convert users into KOLs/affiliates through structured engagement and incentive models
- Support KOLs in content creation, audience growth, and monetization strategies
2. External KOL Acquisition
- Source and onboard high-quality Indian KOLs across key verticals: Forex, Commodities, Fintech, Investment
- Navigate India's social media ecosystem (YouTube, Instagram, Telegram, ShareChat, Moj, etc.)
- Lead partnerships and negotiations with KOLs, traffic owners, and MCN agencies
- Execute onboarding and ensure smooth campaign rollout
3. Market Insights & Strategy
- Develop deep understanding of Indian investor behavior, preferences, and pain points
- Monitor regulatory environment (e.g., RBI guidelines) to ensure compliance
- Analyze competitor strategies and market trends to refine go-to-market approach
4. Partnership & Relationship Management
- Lead commercial negotiations balancing business objectives and partner expectations
- Build and maintain long-term relationships with key KOLs and partners
- Manage cross-cultural communication effectively
5. Performance Tracking & Optimization
- Track KOL performance metrics (traffic, conversion, user quality, ROI)
- Continuously optimize KOL selection criteria and partnership models based on data insights
Requirements
Core Qualifications
- Bachelor's degree or above
- 3+ years of experience in Business Development, KOL/Influencer Marketing, or User Growth
- Mandatory industry experience: Forex, Precious Metals, CFDs, Commodities, or Fintech
International Exposure
- Overseas education experience (US/Europe preferred)
- Minimum 1 year of working experience in an international environment
- Experience in India market is a strong advantage
Language Skills
- Fluent in Mandarin & English (business-level proficiency required)
- Hindi or other Indian languages is a strong plus
Preferred Background
- Existing network of Indian KOLs or influencer resources
- Proven success in executing KOL campaigns in India market
Core Competencies
- Strong cross-cultural communication and market sensitivity
- Excellent negotiation and stakeholder management skills
- Data-driven mindset with strong analytical capability
- High ownership and self-motivation in a fast-paced environment
- Strong compliance awareness within financial services
Compensation & Benefits
- Competitive salary: AED 15,000 – 25,000/month (negotiable)
- Attractive commission/bonus based on KOL performance (uncapped)
- UAE employment visa provided
- Accommodation support during probation
- Annual leave & public holidays as per UAE labor law
Why Join Us
Join a fast-growing global fintech company and take ownership of a high-potential emerging market. This is a unique opportunity to build and scale a market from the ground up with strong business impact.
