Key Accountabilities:
Daily Sales Report
- Pull raw sales data from system
- Clean and validate data (fix naming, remove duplicates, match SKU codes to master)
- Prepare daily sales report by sector, brand, and price point covering MTD vs FCST, achievement %, and gap identification
- Track regional performance across 8 warehouses
- Flag underperforming SKUs, zero-stock items, and near-expiry risk
- Distribute report to relevant stakeholders
Market Monitoring & Research
- Track competitor activity, pricing moves, and new launches
- Monitor market trends and customer insights
Sales Performance Review
- Identify gaps and opportunities from daily sales data
- Escalate critical issues (stock-outs, demand spikes, production gaps)
Cross-Department Coordination
- Align daily with Finance, Demand Planning, Supply Chain, and Sales on operational issues
- Follow up on pending actions from other functions
Business Strategy Review
- Assess brand performance against KPIs (ND%, WD%, ROS, Market Share, Margin)
- Classify brands as GROW / FIX / KILL with supporting data
Forecasting Support
- Work with Demand Planning and Finance to align volume and revenue targets
- Participate in S&OP cycle and provide category input
Pricing & Profitability Analysis
- Evaluate price point mix and margin optimization across the portfolio
- Monitor price architecture by brand and SKU
Competitor Benchmarking
- Conduct in-depth competitor analysis (share, pricing, distribution)
- Recommend positioning adjustments
New Product Planning & Execution
- Collaborate with Marketing on product launches and improvements
- Track launch KPIs post-execution
Market Expansion
- Identify distribution gaps by region and channel
- Develop proposals for coverage expansion
Performance Reporting
- Prepare monthly business performance presentations
- Compile data for management reviews
Key Performance Indicators: ND%, WD%, Rate of Sale, Market Share, Gross Margin, Forecast, Report Timeliness
Qualifications:
- Bachelor's degree in business, Marketing, or related field
- 24 years experience in BD, sales planning, or commercial analytics (FMCG preferred)
- Strong Excel and data analysis skills
- Ability to work cross-functionally across Finance, Supply Chain, Marketing, and Sales
