Business Development Manager

About A-Z Experience

A-Z Experience is an experiential events and creative solutions company delivering events, exhibitions, conferences, brand activations and immersive experiences.

We combine strategy, creative development, project management, experiential design, branding, fabrication, production and live operations to deliver complete experiences from brief to execution.

As part of our next stage of growth, we are expanding our presence and client relationships in Riyadh.

About the Role

We are looking for an experienced and commercially driven Business Development Manager to build A-Z Experience's new-business pipeline and market presence in Riyadh.

This role is focused on genuine client acquisition, not only networking or collecting contacts. The Business Development Manager will identify target organizations, generate and qualify serious leads, build trusted relationships, secure relevant briefs and RFP opportunities and support the conversion of opportunities into sustainable new-client revenue.

The successful candidate should understand how corporate, government-related and institutional clients in Riyadh procure events, exhibitions, activations and creative services.

Key Responsibilities

• Develop and execute a focused Riyadh business-development plan covering target sectors, priority accounts, relationship goals and weekly activity.
• Identify organizations with a genuine need for events, conferences, exhibitions, activations, experiential campaigns and related creative services.
• Research target organizations, decision-makers, procurement routes, event calendars, upcoming projects and relevant market developments.
• Generate and qualify serious leads, separating actionable commercial opportunities from general contacts.
• Maintain accurate information for every opportunity, including estimated value, probability, expected timing, stakeholders, next actions and ownership.
• Build trusted relationships with decision-makers, procurement teams, marketing departments, communications teams and other relevant stakeholders.
• Generate opportunities through direct outreach, referrals, meetings, networking, industry events and selected strategic partnerships.
• Represent A-Z Experience professionally in Riyadh and build awareness of the company's complete service capabilities.
• Secure qualified client briefs, requests for proposals, pitch invitations and credentials meetings.
• Prepare a complete internal opportunity handover for Account Management, Project Management and Creative teams.
• Support credentials presentations, proposal positioning, pitch preparation and commercial follow-up.
• Maintain disciplined follow-up throughout the client's decision-making and procurement process.
• Develop practical market intelligence covering client priorities, competitor activity, budgets, procurement practices and reasons opportunities are won or lost.
• Maintain an accurate business-development pipeline and revenue forecast.
• Report progress, risks, conversion rates and required management actions clearly.
• Support relationship continuity after a project is awarded while Account Management and Project Management take ownership of servicing and delivery.

Qualifications and Experience

• 5+ years of B2B business-development or sales experience within events, experiential marketing, creative or marketing agencies, exhibitions, hospitality, production or related professional services.
• Demonstrated ability to acquire new clients and convert relationships into qualified commercial opportunities.
• Evidence of generating briefs, RFP invitations, pitch opportunities or new-client revenue.
• Strong understanding of the Riyadh market and its corporate, government-related and institutional business environment.
• Existing senior relationships and a strong professional network in Riyadh are highly preferred.
• Excellent Arabic and English communication and presentation skills.
• Strong prospecting, qualification and opportunity-management capability.
• Commercial judgment and the ability to distinguish genuine opportunities from low-potential contacts.
• Confidence presenting company capabilities to senior stakeholders.
• Strong negotiation, relationship-building and influencing skills.
• Disciplined follow-up and accurate pipeline-management habits.
• Ability to work independently while coordinating closely with teams based in Jeddah and Riyadh.
• Experience selling complex, customized or project-based services is strongly preferred.

What Success Looks Like

• A clear map of target sectors, accounts and decision-makers is established.
• Serious, qualified leads are consistently generated.
• A-Z Experience receives relevant briefs, RFPs and pitch invitations from new clients.
• Opportunities are documented accurately and followed up with discipline.
• The pipeline reflects realistic values, probabilities, timing and next actions.
• Riyadh relationships develop into sustainable new-client revenue.
• Internal teams receive complete, accurate and commercially useful opportunity handovers.
• A-Z Experience develops a stronger and more credible presence in the Riyadh market.

Role Authority

The Business Development Manager owns Riyadh market development, lead qualification and new-client relationship building through structured handover.

Pricing, discounts, contractual terms, delivery commitments and creative or technical scope require the appropriate internal approvals.

Once work is awarded, Account Management and Project Management own client servicing and project delivery, with Business Development supporting relationship continuity as agreed.

How to Apply

Please apply through LinkedIn with an updated CV that clearly demonstrates:

• New clients you have helped acquire.
• The sectors and types of services you have sold.
• Your experience developing business relationships in Riyadh.
• Relevant commercial results or pipeline responsibilities.

Shortlisted candidates should be prepared to discuss examples of how they generated, qualified and converted new-business opportunities.